Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
Premium Credit card Marketing Credit cards
Consumer Traits and Behaviors Paper and Presentation References September 16‚ 2013 PSY 322 Professor Susan Rusnak Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences Competition is a major issue here within society of the United States and so in this capitalistic system‚ there is a steady competition in a capitalistic system competing against each other in a free market. In a legal system‚ plaintiffs and defendants constantly compete
Free Psychology Big Five personality traits Marketing
restrict the consumer marketplace and markets are trending towards global unity through regional unification (e.g. The European Union [EU]) and international standards and trade agreements‚ the standardization of manufacturing and technology‚ global investment opportunities‚ rapid increases in education and literacy‚ the urbanization and infrastructural advancements in developing and emerging nations‚ expansion of world travel‚ free flow of information across borders‚ increases in consumer knowledge
Premium Marketing Religion Spirituality
Indian Tea Research Saji M Kadavil Indian Tea Research Indian Tea Research Chapter Section Contents Page No. List of tables and figures Glossary 1 Introduction 7-13 2 Production Profile of Indian Tea Industry 14-32 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3 World Tea Production Production profile Production in North and South India Productivity of tea cultivation Types of Tea Production Bough Leaf Factories Quality Constraints of Green
Premium Black tea Tea
INTRODUCTION This section of the report presents the origin of the report‚ "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives‚ limitations and the sources of information used in its formation of the report. 1.1 BACKGROUND OF THE REPORT The report‚ "Consumer Behavior Analysis of Magic Toothpowder"‚ is prepared in compliance with the partial requirement of the course Consumer Behavior (M403)‚ instructed by Mr. Syed Munir Khasru‚ Associate Professor‚ Institute of
Premium Target market Brand Marketing
How Subliminal Messaging Affects Consumer Behavior The subject of subliminal messaging in relation to consumer behavior presents an interesting dichotomy between the scientific community and the general public. The purpose of this paper is to discover what‚ if any‚ effect subliminal messaging has on consumer behavior‚ as well as shed light on the differing positions regarding this controversial subject‚ and provide a brief historical background on the material. Before the topic of subliminal
Premium Scientific method Advertising
Honest Tea Human Resource Management Assignment 1 1. Honest Tea President Seth Goldman calls social responsibility a “mission-driven business.” What does he mean by this? The company started out from a prospect what they were trying to do and how well they would proceed their mission to committed the company to their journey. That means when you have a business strategy (a mission to proceed)‚ you bring different ideas and ways to achieve that goal. The pursuit of the company brought a good
Premium Organic food Organic farming Organic certification
VS. CONSUMER MARKET 1 3.0 THE BUYING CENTRE 3 3.1 TYPES OF BUYING SITUATIONS 3 3.2 THE BUYING-DECISION PROCESS 4 3.3 COMPOSITION OF THE BUYING CENTRE 5 3.4 FACTORS AFFECTING DECISIONS IN BUYING CENTER 5 a Characteristics of the buying situation 6 b. Personal characteristics of the individuals 7 3.5 BUYING CENTRE MEMBERS ROLES 8 3.6 FACTORS INFLUENCING THE BUYING CENTRE. 9 Environment. 9 Organizational: 10 3.7 BUYING CENTRE DYNAMICS 11 4.0 MODELS OF ORGANIZATIONAL BUYING BEHAVIOR
Premium Decision making Procurement Decision theory
model The black box model shows the interaction of stimuli‚ consumer characteristics‚ decision process and consumer responses.[3] It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people).[4] The black box model is related to the black box theory ofbehaviourism‚ where the focus is not set on the processes inside a consumer‚ but the relationbetween the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the
Premium Carbonated water Soft drink Coca-Cola
UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior”‚ submitted in partial fulfillment of
Premium Cosmetics Brand