Universal Journal of Management 1(2): 76-82‚ 2013 http://www.hrpub.org DOI: 10.13189/ujm.2013.010206 The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India Neha P. Mehta* ‚ Pawan K. Chugan Institute of Management‚ Nirma University‚ Ahmedabad‚ India *Corresponding Author: npmehta_9@yahoo.co.in Copyright © 2013 Horizon Research Publishing All rights reserved. Abstract Apparel industry in India is booming and there is
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com/Companies/EQK8h6GN48dzztQ1t3xwPJ/Colgate-regains-some-market-share-in-April-and-May.html Colgate regains some market share in April and May The increase in the market share comes as Colgate has stepped up aggression in brand investment and new launches‚ especially in the herbal space Subscribe to our newsletter. ________________________________________ Sapna Agarwal Colgate’s market share in toothpaste had dipped from 57.2% in 2015 to 55.7% year-to-date till April. Photo: Mint Mumbai: Colgate-Palmolive India
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THE IMPACT OF BRAND ENDORSEMENTS ON CONSUMER BEHAVIOUR IN MTN. 1.0 INTRODUCTION 2.1 Background of the Study According to the American Marketing Association‚ marketing is the process of planning and executing the conception‚ pricing‚ promoting and distribution of ideas‚ goods and services to create exchanges that satisfy individuals and organizational objectives. Thus‚ for companies and organizations to achieve their objectives‚ it is of essence that the marketing tools of product‚ price
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The Consumer Buying Model: 2011 Ford Fusion Introduction: One of the most exciting times of a young consumer’s life is when they decide to buy their first car‚ most people are looking for speed‚ style‚ and speakers. However‚ in the view of a more experienced driver‚ they may look for price‚ mileage‚ and efficiency. The latter is the case with our group member Kylan’s purchase of a Ford Fusion after his previous car was stolen. To make this purchase‚ he had to work through the Consumer Buying Model
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A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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issues faced by Colgate in its partnership with Hawley and Hazel. Answer: Colgate face some strategic and ethical issue in its partnership with Hawley and Hazel. Those are given below: Strategic issue : 1. Colgate had no right to make decision in management which called management prerogative. 2. African black offence it’s product because of brand name and logo promote racism. 3. Overcome bad image because of marketing a toothpaste accused of racism. Ethical issue : 1. Colgate want to take
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1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present‚ Colgate is implementing Activity-Based Costing (ABC) method
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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Introduction The purpose of this short report is to discuss the selective attention process and further to that discuss how it affects consumers. Every decision a consumer makes‚ whether to purchase or not‚ will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums. It is the consumers’ ability to decide whether to accept or reject which messages resonate with them according to their own needs‚ wants and other
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