early 1980s. The so-called "portable" computers followed‚ but true laptop computers were not made until the late 1980s. They had limited functions and were not standardized until the Microsoft Windows 95 operating system in 1995. Since then‚ laptop manufacturers have been refining laptop components to make them more portable yet still usable and comfortable. T ypes * Each of the two main categories of desktop computer and laptop computer is further subdivided into several sub-categories. Several
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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book‚ iPod etc. as long as you feel that it shows who you are. My laptop describes me in many ways such as the music I download into it. I like rap/hip-hop and R&B‚ so my laptop has many songs of those categories. As for my pictures‚ the pictures saved onto it are of either my friends‚ family or just things I like. They describe who I am and where I come from and the places I have been to. Also I love playing games on my laptop and just exploring the internet. The games describe me as a fun person
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Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story‚ which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed
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analyzing the consumer behavior is a prerequisite though the process is highly complicated. At the same time‚ a firm’s ability to establish and maintain satisfying exchange relationships depends on the level of understanding of buying behavior. Thus‚ buying behavior is the decision process and acts of people involved in buying and using products. According to R. Crain and F. Danzig‚ (1987-Aug)‚ the management of Procter and Gamble stated: “Our business is based on understanding the consumer and providing
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PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No.29084 Of PGDM 20092011
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A Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management
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MBA-SCOE 2012 A PREFERENTIAL STUDY OF DIFFERENT BRANDS OF LAPTOPS Submitted by: Sonali chinchkhede Shardul sheshgir Amruta sonawane Fahad siddiqui
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CONSUMER BEHAVIOUR IS GREATLY INFLUENCED BY SOCIAL FACTORS. GIVE A DETAILED ACCOUNT OF FOUR OF THE ITEMS WHICH FALL UNDER THE UMBRELLA OF SOCIAL FACTORS SHOWING THEIR CONTRIBUTION TOWARDS THE UNDERSTANDING OF CONSUMER BEHAVIOUR. Consumer purchases are strongly influenced by cultural‚ social‚ psychological as well as personal factors. These factors are not controlled by marketers but an avid study of them can aid firms in the production of their goods and how their market will respond to it.
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Buying roles: Individual buying Stages of Buying Process: Generally‚ the purchaser passes through five distinct stages in taking a decision for purchasing a particular commodity. These stages are: (i) need arousal‚ (ii) information search‚ (iii) evaluation behavior‚ (iv) purchase decision‚ and (v) post purchase feelings. (i) Need arousal: The buying process starts with need arousal. A need can be activated through internal or external stimuli. A need can also be aroused by an external stimulus
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