Introduction - Consumer Needs‚ Motives and Values - Unit 1 - 1.1 Understanding Consumer Behaviour Unit 1: Introduction - Consumer Needs‚ Motives and Values V1.0 © NCC Education Limited Introduction - Consumer Needs‚ Motives and Values - Unit 1 - 1.2 Understanding Consumer Behavior Lecturer: Louis’ email: Louis L. Villar consumer.behavior@yahoo.com TA Ms. Thu Huong’s email: agomong1012@yahoo.com When you get home‚ please send an email to consumer.behavior@yahoo.com
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Korea. In India for a decade now‚ LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach‚ latest global technology and product innovation. One of the most formidable brands‚ LGEIL has an impressive portfolio of Consumer Electronics‚ Home Appliances‚ GSM mobile phones and IT products
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1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS & MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University‚ Latvia‚ elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies‚ economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology‚ sociology
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PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No.29084 Of PGDM 20092011
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The topic of study was the buying behaviour of Generation Y consumers in Northern Ireland in relation to fashion goods. Electronic databases were searched to find Journals which were relevant to the topic area being studied. Business source premier and Sage were the two Databases used in this instance. The keywords used to find relevant journals were ‘Bricks and Mortar’‚ ‘Click’‚ ‘Generation Y’‚ ‘buying behaviour’ and ‘fashion goods’. 5 relevant Journals were found in relation to the topic of
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1. Executive Summary This paper explores the Consumer Electronics industry’s Flat Panel Display (FDP) Television category with use of macro-analytical models such as the PEST and Five Forces‚ as well as fundamental frameworks for strategic analysis such as SWOT and Value Chain. The general findings of the study‚ while focusing on the overall industry-category’s present and strategic state and concerns‚ shall specifically highlight items pertaining to technology marketing and commercialization
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RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
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content 1 Background 1 2 Motivation and Value 2 2.1 Attributes 2 2.2 Outcomes 2 2.3 Values 3 3 Reference group 3 3.1 Aspiration reference group 3 3.2 Informal group 4 4 Culture and consumption 5 4.1 Supranational culture 5 4.2 National culture 5 4.3 Subculture 5 4.3.1 Family 6 4.3.2 Language 6 5 Conclusion 6 1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms
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Report On A CONSUMER DECISION MAKING IN AUTOMOBILE INDUSTRY By: Nitesh Singh Pundir 12BSP0799 Section- A Page 1 of 16 Table of Contents Topic Page Abstract 3 Introduction 4 Objective of the study 6 Literature Review 7 Methodology 8 Limitations of the Study 8 Data Analysis 9 Findings and Suggestions 13 Scope of further research 13 Conclusion 13 Appendix 14 Bibliography 16 Page 2 of 16 ABSTRACT:
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