to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards cutting down on sugar. The world is turning‚ instead‚ to artificial sweeteners and substitutes. The market for sugar substitutes is being fuelled globally by new-age beverages‚ dairy products‚ salad dressings and snack foods at one end and diabetic specific consumables at the other end. India is the second largest producer of sugar and its largest consumer in the world – much of it
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The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight‚ sound‚ and motion. they more accurate to influence consumers because they can easily reach target audiences. I. Introduction Historical context‚ definition of advertisement and thesis statement II. History of Advertisement A. Definition of Advertisement B. people who first Advertisement C. Types of Advertisements
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Indian Journal Marketing – Oct - 2009) has expressed that‚ industrialization has bought vast changes in the automobile industry‚ because and development of any area requires appropriate transportation facilities‚ automobile industry in one of the fastest growing sectors in our country. The rapid growth of middle class section is the primary reason for the growth of two – wheeler industry people in rural and semi urban areas are trying to devote their life style and people in metropolitan cities are completely
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Vietnam Tourism Industry Forecast to 2012 Mar 11‚ 2009 Since the opening of its economy to the world markets in the 1990s‚ Vietnam’s travel and tourism sector has experienced unprecedented growth. Research and Markets has announced the addition of the "Vietnam Tourism Industry Forecast to 2012" report to their offering. Since the opening of its economy to the world markets in the 1990s‚ Vietnam’s travel and tourism sector has experienced unprecedented growth. In 2008‚ the tourism industry generated
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Topic: Correlation of Climate change to Tourism Industry What are the impacts of climate change to Tourism Industry? How to market tourism industry by protecting the tourism industry/destination against climate change? Tourism Industry is one of the sources of our economic growth. However‚ the condition of climate is a very important factor in the tourism industry of a country. Climate has changed tremendously over the last few decades mostly due to pollution‚ greenhouse gases and depletion of
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E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation is dividing the
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Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik‚ Muhammad 1 2 Mudasar Ghafoor‚ 3Hafiz Kashif Iqbal‚ 4Qasim Ali‚ 4Hira Hunbal‚ 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA)‚ University of the Punjab‚ Lahore‚ Pakistan Dean Economics and Management Sciences‚ University of the Punjab‚ Lahore‚ Pakistan 2School of Business‚ University of Dundee‚ Scotland‚ United
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Introduction The purpose of this short report is to discuss the selective attention process and further to that discuss how it affects consumers. Every decision a consumer makes‚ whether to purchase or not‚ will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums. It is the consumers’ ability to decide whether to accept or reject which messages resonate with them according to their own needs‚ wants and other
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Exploring And Finding The Scope Of Digital Marketing for Treks ’n Rapids Pvt Ltd A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management. Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13) ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3‚Institutional Area‚ Jasola ‚ New Delhi 110025 (I) ACKNOWLEDGEMENT I would like to acknowledge the support of the entire management at Treks
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The Impacts of Natural Disasters on the Tourism Industry THM 1311 Intro. to Tourism & Hospitality Management Samantha Salamon THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry Table of Contents Introduction Why Study the Impacts of Natural Disasters on the Tourism Industry? Taiwan Earthquake of 1991 Japan Earthquake of 2011 Market Rebuilding/Hurricane Katrina Works Cited page 1 page 2 pages 3-4
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