NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia
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A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the
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Sheri Wernert Managerial Marketing: BUS620 Mobile Phones in the Future Professor Steinhagen November 18‚ 2010 Mobile Phones in the Future Mobile phones are changing the face of communication and marketing in emerging markets around the world‚ and the implications are profound (Wilson‚ 2010). Companies must face the marketing issues of the fast moving trends in the mobile world. Identifying trends that are sure to emerge over the next few years is the first step in establishing the
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A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated
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Prediction of Consumer Behavior by Experts and Novices J. Scott Armstrong University of Pennsylvania‚ armstrong@wharton.upenn.edu Postprint version. Published in Journal of Consumer Research‚ Volume 18‚ Issue 2‚ September 1991‚ pages 251-256. Publisher URL: http://www.jstor.org/browse/00935301?config=jstor This paper is posted at ScholarlyCommons. http://repository.upenn.edu/marketing_papers/46 For more information‚ please contact repository@pobox.upenn.edu. Reprinted from Journal of Consumer Research
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Consumer Motivation All 8 of them agreed that what motivates them to possess an item from Chanel is because owning an item from Chanel puts them in the limelight and makes them the object of jealously. This gives them the feeling of authority. According to Rachel (the youngest in the group)‚ whenever I carry my 2.55 (Chanel quilted bag)‚ my peers will all look up to me and tell me how much they envy me. It gives me a sense of power. Shay Chua seconded Rachel opinion adding that her Chanel
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Fact Sheet Mobile Phone Security This fact sheet has been developed for the Consumer Education Program by the Communications Commission of Kenya. It was compiled by studying material from various authoritative sources and adopting what is universally acceptable and relevant to the Kenyan situation. The fact sheet is intended to enable Consumers have a good understanding of the issues discussed and hence empower them when making decisions regarding ICT products and services. Introduction One of
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Bank loan advertisement. Finally‚ we try to personify that advertisement. 1. Introduction Personality of a person is the result of his individual traits. Personality distinguishes one person from another. It also determines how and why a consumer behaves in a particular way. A person ’s attitudes‚ his values in life‚ and the influence exerted by the people around him shape his personality. As a person grows up‚ his personality is altered or modified by the people or events surrounding him
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Introduction In 1950’s‚ mobile phones has emerged as one of the defining technology of our time. This is evident by the fact that it has become the fastest growing communication technology of our time(Ibrahim‚2011). Etukudu(2007) stated that its explosive growth makes it practically futile for scholarly maunscripts to cite the number of mobile subscriptions global and that it is safe to point out that subscriptions are well into billions and growing. Mobile phones are counted as one of the most
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Available from: <http://tech.fortune.cnn.com/2008/12/02> [Accessed on 12/04/2011]. Richard Wray (2011) Microsoft takes on Apple with new moves in mobile phone market. [Internet] Available from: <http://www.guardian.co.uk/business/2009/feb/16/microsoft-mobile-phone-applications> [Accessed on 12/04/2011]. Tim Weber (2011) Microsoft launches Windows Phone 7 smartphones. [Internet] Available from: <http://www.bbc.co.uk/news/business-11515879> [Accessed on 09/04/2011].
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