The Indian mobile phone industry is considered to be the largest and fastest growing telecommunication niche in the world after China. Although China beats India in the number of mobile telephone connections‚ it will not be long before the statistics are reversed owing to whopping growth rate (estimated at over 8 million new connections a month). Based on weekly statistics‚ the number of mobile connections sold in India is higher than anywhere else in the world. Mobile call tariffs in India are among
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ROURKELA INSTITUTE OF MANAGEMENT STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room)
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Consumer Behaviour Case Study Case Study 11.2 ‘’Generation Y Grows Up?” Questions: 1. Generation Y is the subculture that watches the least amount of television and therefore are not expose to as many commercials as other groups. What can marketers do to effectively communicate with this group? To effectively communicate with a subculture as adaptive and flexible as Generation Y a marketer must firstly research what type of media the group commonly use to both gain information and relax
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A mobile phone has a lot of uses. Basically‚ this is used for a more convenient communication. In fact‚ communication has never been easier since the creation of mobile phones. With this‚ a person can contact another person wherever he is and at any given time. Because of its function‚ this is also very helpful in times of emergency. However‚ some people have abused the use of mobile phone by using it irresponsibly. Some are using it while driving‚ which can result to road accident. Some are
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1 Mobile phones: Blessing or Curse A person is in an unhealthy phase of obsessive and constant cell phone use. This may be caused by the newness of the device or by an emotional problem that makes them use the cell phone to isolate from others who surround them. Or‚ it might be that the increasing use of the cell phone by everyone else causes the person to get one of their own."[1] More often than not; people use cellphones to pull themselves away from a crowd or ring themselves to get out of
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of mobile phones has squeezed this large world and brought it into the palm of human being. However mobile phones have always been instigating debates among the people about their merits and demerits. Apart from the instant access they give us‚ mobile phones have multipurpose uses ranging from business work‚ means for entertainment and ensuring security. On the other hand‚ they have some disadvantages like initiating violation of privacy‚ unnecessary wastage of money‚ talking on mobile phones while
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market‚ which provides voice-over-internetprotocol (VOIP) services to users. This allows users to install the software on their computers and make call through the Internet for free. Skype makes small charges for per-minute calls to landlines and mobile phones. The three common characteristics of high-tech markets are 1) market uncertainty; 2) technological uncertainty and 3) competitive volatility. 1) Market uncertainty a) The users are uncertain about the security and potential vulnerabilities exposed
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Uses and abuses of mobile phone For some people‚ mobile phones are a wonderful convenience of modern life; for others‚ they are irritating contraptions that should be banned from public areas. A cell phone or mobile phone is an electronic telecommunication device with the same basic capability as a conventional fixed-line telephone‚ but which is also entirely portable and is not required to be connected with a wire to the telephone network. Most current mobile phones connect instead to the network
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doubt that mobile phones‚ as a new industry of modern technology‚ have got into people’s life. As sensitive reflectors of information and fashion‚ more and more mobile phone users have appeared in the campus everywhere. While some students are enjoying whatever mobile phones have brought to us‚ there are others who stand against it. This essay will explain the possible effects of mobile phone use on university students‚ focusing on the benefits and drawbacks. The main benefits of mobile phones in university
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Have you ever wondered if our life without mobile phone‚how would you live? Because in globalization‚mobile phone is no longer only a gadget used for communication but it also become indispensable appliance as a fifth factor in our life.We cannot refuse that mobile phone play an important role for living of human in every career undoubtedly.Nowadays‚mobile phone which is the thing like part of our bodies has more versatile function than in the past developed by technological breakthrough such as
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