using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision‚ access‚ transaction‚ benefit‚ and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above
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rP os t 9-711-462 REV: MAY 26‚ 2011 DAVID B. YOFFIE RENEE KIM op yo Cola Wars Continue: Coke and Pepsi in 2010 For more than a century‚ Coke and Pepsi vied for “th roat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $74 billion carbonated soft e drink (CSD) industry in the United States.1 In a “carefu lly waged competitive struggle” that lasted u from 1975 through the mid-1990s‚ both Coke and Pepsi a chieved
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“The Buying Decisions of ‘Consumers’ On the Use of Microsoft or Apple Products” Submitted By: SANUSI SANI BUHARI Student No: 200922R7018 The Dissertation has been submitted to the Skyline University College In partial Fulfillment of the Degree: Bachelor of Business Administration (International Business) December-2012 Acknowledgement The writing of this dissertation has been one of the
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Gupta and Tandon: Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing INDIA‚ CHINA AND AMERICA INSTITUTE 1549 CLAIRMONT ROAD‚ SUITE 202 ● DECATUR‚ GA 30033 USA WWW.ICAINSTITUTE.ORG Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing: A Study in Jammu Urvashi Gupta Journal of Emerging Knowledge on Emerging Markets Volume 4 November 2012 Produced by The Berkeley Electronic Press‚ 2012 1 Journal of Emerging Knowledge
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Korean Relationship Korea is the only country in the world that is still in the ceasefire state. After the fall of the Berlin Wall in 1989 (History Channel)‚ Korea remains the only country that is divided into two states with different political systems. There has been constant tension between South Korea and North Korea throughout the history. Although there have been some years‚ under different diplomatic policies of the government‚ during which North Korea and South Korea displayed less hostile
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The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight‚ sound‚ and motion. they more accurate to influence consumers because they can easily reach target audiences. I. Introduction Historical context‚ definition of advertisement and thesis statement II. History of Advertisement A. Definition of Advertisement B. people who first Advertisement C. Types of Advertisements
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such ‘giants’ as China and Japan. However‚ these both countries are already have huge market and highly demanding consumers‚ in order to technology. Among all the choices‚ I would strongly recommend to enter the South Korean market. Its economy has decent growth and relative stability: its inflation stays on the relatively low level. The most harmful issue can be a conflict with North Korea‚ that can affect further country’ development. To all intents and purposes‚ it is necessary to consider such factors
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ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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the situation in the Pacific region and it was the outbreak of the Korean war and the creation of a Communist North Korea. This brought a huge inevitable change in relations between countries in the region. The stability that was brought about with the end of the Second World War disappeared and a new type of tension appeared. This especially affected the relations between the Korea and Japan to a great extent. In the past few years‚ the two countries have been seeking cooperation for the common aim
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EATING HABITS AND PHYSICAL ACTIVITY LEVELS MONITORING AS BASIS FOR A NEW NCDs PREVENTION PROGRAM IN REPUBLIC OF MACEDONIA Vera Simovska - Jarevska*‚ **‚ Sasko Martinovski**‚ Dragan Damjanovski**‚ Valentina Pavlova**‚ Daniela Nikolovska-Nedelkoska**‚ Gjorgji Manceski *** *Public Health Institutions-Skopje‚ Institute of Sports Medicine‚ Nutrition Research Department‚ Krste Miairkov bb‚ Skopje 1000‚ Republic of Macedonia; e-mail: vera.simovska@uklo
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