A Study of Consumers Behaviour towards Purchasing Decision of Car Mrs. Apurva Jain Assistant Professor‚ Department of Management‚ (MBA Programme)‚ Shrimad Rajchandra Institute of Management & Computer Application‚ Uka Tarsadia University‚ Bardoli apurva.jain@utu.ac.in 94277337227 Abstract: Consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from
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Final Project: Psychological Disorder Analysis PSY/270 December 2‚ 2012 Miles Castle Marla is a 42 year old Hispanic female accountant‚ that has complaints of trouble sleeping‚ feeling jumpy all the time‚ and unable to concentrate. With these symptoms it is causing her issues at work. There are several disorders that Marla could be suffering from but‚ it seems to be that one stands out from the rest. Post-Traumatic Disorder also known as PTSD‚ this is caused when a person experiences something
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual‚ firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict
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PSY 150-D12 TEST IS SCHEDULED FOR IN CLASS MARCH 3rd‚ 2015 BOLES Study Guide for Test #1 (Chapters 1 & 6) Know the definition of Psychology. Science Behavior Mental processes Know the 4 Goals of Psychology Know the following definitions and in what perspective they fit: conscious experience introspection Self-concept Real self v. Ideal self Modeling Unconscious mind Conditioning Self-actualization Positive Psychology Psychologists: Know basic research‚ terms‚ and
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Case Study for decision making 1 Executive summary This report is made with the purpose of analyzing the decision-making practice of Nugan‚ the managing director in the Diversified Agricultural Company Nugan Group‚ from the perspective of personality and values. Decision-making is essential and regarded as the driving force for the development of a company. Therefore‚ since the takeover of the company‚ Nugan made many decisions to push forward the business. In Nugan Group‚ the decisions were
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REPORT ON MARKET ANALYSIS OF LG CONSUMER DURABLES & DEALER DEVELOPMENT For LG Electronic Pune Limited Submitted By Pankaj kumar srivastava 1 Acknowledgement It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people who have been instrumental in making my tanning a rich experience. I got the opportunity to do a challenging project in LG ELECTRONIC PUNE (INDIA) The project is the important part of our study and gives us a real
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2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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