An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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Buying Intention on Shopping Online Yulihasri School of Management‚ Universiti Sains Malaysia‚ Malaysia Md. Aminul Islam School of Business Innovation and Technopreneurship‚ Universiti Malaysia Perlis‚ Malaysia Ku Amir Ku Daud School of Business Innovation and Technopreneurship‚ Universiti Malaysia Perlis‚ Malaysia Abstract On-line commerce through Internet is gaining attention from students today. The aim of this research is to study the factors influencing student’s buying intention through
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European Journal of Marketing Emerald Article: Consumer Behaviour towards Fashion Martin Evans Article information: To cite this document: Martin Evans‚ (1989)‚"Consumer Behaviour towards Fashion"‚ European Journal of Marketing‚ Vol. 23 Iss: 7 pp. 7 - 16 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000575 Downloaded on: 02-10-2012 Citations: This document has been cited by 23 other documents To copy this document: permissions@emeraldinsight.com This document has been
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Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
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2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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Nanyang Technological University Nanyang Business School | | AB103 Statistics and Quantitative Methods Case Study: Property Purchase Strategy Nupur Gupta Table of Contents No. Contents Page Number 1 Introduction 3 1.1 Problem Context 3 1.2 Reasons for choosing 21 Years for Analysis 3 1.3 Other Indicators of Aging 3 2 Data Analysis 4 2.1 Suitability of a Linear Model 4 2.2 Correlation Analysis 4 2.3 Regression Analysis
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Research Proposal Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Peninsula Malaysia Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia‚ which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income‚ product attributes and lastly the
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years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company‚ but it also gives rise to many threats to organizations¡±
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Strategy and Buying Decision Making The purchase of a refrigerator is a high involvement buying decision and it requires a lot of deliberation on the consumer’s part. There are a lot of challenges involved in such a purchase which include not getting complete information about the market‚ not being able to define the parameters on which that they should base their decision on and finding out ways to overcome the risks involved. It is an extensive problem solving procedure and a long term commitment
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Sports sponsorship and consumer purchase intention： From the perspective of consumer brand awareness 1.0 Introduction Sports sponsorship has long been crucial sources of funds for sports‚ literature and art as well as the social events. And after 30 year of development‚ sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer’s perception of a brand via big events
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