MKT 2054 CONSUMER BEHAVIOUR NAME: DARREN GOH KIET LOONG (12037693) POH JIN LI (12006185) THANUJAA SALIM RAJ (11034949) YEE YONG ZHENG (11028412) TITLE: INFLUENCES ON THE CONSUMER DECISION PROCESS DEADLINE: 1st OCT 2014 Table of contents Introduction 3 Consumer decision process 3 Buying a smart phone 4 One major self-factor influence 5 One major external factor influence. 6 Marketer’s strategy 6 Buying a hair care product 7 One major self-factor influence 9 One major external
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Q5 Consumer decision process represents a road map of consumers’ minds that marketers and managers can use to help guide product mix‚ communication‚ and sales strategies. The model captures the activities that occur when decisions are made in a schematic format and shows how different internal and external forces interact to affect how consumers think‚ evaluate‚ and act. The main purpose of this model is to analyze how individuals sort through facts and influences to make logical and consistent
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and services to assist weight loss and maintenance - Weight Watchers’ fortunes to gold. With share prices more than tripling since October‚ when the talk show host and actress Oprah Winfrey joined the board and bought a 10 percent stake in the Weight Watchers company. Now‚ the Weight Watchers company will unleash a new Beyond the Scale campaign‚ a modified program based on a personal assessment that nabs information about lifestyle‚ challenges and goals. The Weight Watchers program describes itself
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Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats
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Weight Watchers is one of the longest running weight loss programs in the country. The plan has even reinvented itself to give plan users variety and therefore another reason to stick with it. The Weight Watchers program is based on the POINTS? system and group support. Your weight category when you start with Weight Watchers will be assigned a specific range of points these are the points you can eat in any given day on the plan. Now as long as you stay within that point range you will lose weight
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The one proven way to lose weight is calorie reduction and exercise. Weight Watchers is a diet program that practices and encourages both. Weight Watcher’s diet plan is advertised as not being a diet but more of a way of life. This is because the principle theory behind their weight loss success lies with exercise and calorie reduction alone. They do not claim you have to eat meat and eggs together and wait two hours before eating a carbohydrate as some diets do. Weight Watcher’s bases their diet
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. Running head: Weight Watcher’s International‚ Inc. Weight Watchers International‚ Inc. Financial Research Analysis December 11‚ 2011 Abstract The purpose of this research paper is to examine the financial performance of Weight Watchers International‚ Inc. over a period of years to decide if the company would be a good investment. The paper will include a company overview of Weight Watchers International‚ a company
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If you want to lose weight‚ there are many diet plans and programs available with a variety of records of success. Two of the most popular weight loss programs in the US are Weight Watchers and Nutrisystem. The food pyramid is at the core of the Nutrisystem program. The online weight management system centers on the consumption of “good” carbohydrates versus “bad” carbohydrates. On the other hand‚ Weight Watchers restricts no food. This program assigns points to different foods and the higher
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year on weight loss programs‚ not to mention the food that these programs require you to eat. With most of these diets‚ one cannot continue on with them because the diet just would not be healthy to do so. It would be amazing for a diet to let you eat things you eat now‚ but still lose weight; to be able to go out and enjoy dinner with family and friends without fearing a diet choice that has already been made. Well‚ Weight Watchers lets a person do all this and so much more. Weight Watchers lets
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THE CONSUMER DECISION-MAKING PROCESS The consumer purchase decision process is generally viewed as consisting of sequential steps or stages through which the buyer passes in purchasing a product or service. The various steps in this process‚ as well as the relevant internal psychological processes‚ those occur at each stage such as motivation‚ perception‚ attitude formation‚ integration and learning. 1. Problem recognition—is the first step in the consumer decision-making process. This is caused
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