Executive Summary A questionnaire can be termed as a group of questions designed to gather information about‚ subject or a theme. Inferences gained upon conducting a survey must be converted in the way the respondents have attempted to each question. While developing a questionnaire one must keep in mind that there are certain steps that are to be followed. Also a top priority is given to the words that are utilized for phrasing of the questions. The usage of one inappropriate word can change
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Qualitative Market Research: An International Journal Emerald Article: Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng‚ Chris Hackley Article information: To cite this document: Norman Peng‚ Chris Hackley‚ (2009)‚"Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing"‚ Qualitative Market Research: An International Journal‚ Vol. 12 Iss: 2 pp. 171 186 Permanent link to this document:
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Questionnaire Name: Age: Gender: 1. Do you eat Ice Cream? a. Yes b. No 2. Which Ice Cream do you usually buy? a. Baskin Robbins b. Kwality Wall c. Mother Dairy d. Amul e. Others 3. Why do you buy this brand? a. Quality b. Package c. Quantity d. Price 4. Which is your favorite ice cream flavor? a. Vanilla b. Strawberry c. Chocolate d. Honey Nut Crunch e. Other 5
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Consumer Behaviour Survey and Survey Location • The survey was carried out at DMart‚ Borivali (West) by me in order to get an insight of the consumers mind while purchasing soap • This survey is based on and concluded on basis of an in-depth questioning of my 30 subjects on various issues like which brand you use‚ why you use I etc Introduction • In simple words‚ ‘Consumer Behaviour is the study of when‚ why‚ how‚ and where people do or do not buy a product • It
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Chapter 1 Introduction to Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc. Consumer Behaviour The behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of products and services that they expect will satisfy their needs. Copyright © 2006 Pearson Education Canada Inc. 1-2 Personal Consumer The individual who buys goods and services for his or her own use‚ for household use‚ for
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John has $20‚000 to invest. He invests part of his money at an annual interest rate of 6%‚ the rest at 9% annual rate. The return on these two investments over one year is $1‚440. How much does he invest at each rate? Solution Paul made two investments totaling $15‚000. The percentage return on the first investment was 7% annually‚ while the the percentage return on the second one was 10% annually. If the total return on the two investments over one year was $1‚350‚ how much was invested
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Question 1: Imagine that you are the brand manager for Gillette and your competition Wilkinson sword has launched a new campaign online which has affected your monthly sales‚ as the brand manager what will you do? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile application that doubles as a useful tool in the daily needs d. Send a mailer to all
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Multiple Choices 1. Who was prophet’s Yusuf’s brother? a) Prophet Yunus b) Prophet Yaqub c) Prophet Ismail 2. Prophet Yusuf had a dream that e sun‚ the moon and ..............bowed to him a) 11 clouds b) 11 stars c) 11 planets 3. Why did his brothers hate him? a) He annoyed them b) They were jealous c) They were afraid of him 4. What did they do to Prophet Yusuf when they took him hunting? a) Threw him in the ocean b) Threw him in a well c) Locked him in a tower 5. What it h brother
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hasn’t been long since our Prime Minister announced mobile number portability across the country. The main question still remains‚ why should someone change to a different operator? One (big) reason is that before MNP was actually announced‚ switching to another operator involved a procedure of submitting documents and in the end when you finally got your number‚ you had to inform family‚ friends and colleagues about the change. All that will now change with the introduction of MNP. Here is a
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What position did you hold in the organization at the beginning of change? Manager Manager without a team or employee Director or member of the executive committee Project manager Team Leader Worker According to you what was the project kick off date? Organizational culture: employees of the organization have been hired /trained in France? the
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