Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
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Introduction Value driven management involves the maximization of the long-term good of a company by understanding the value theory. The value theory states that what people value drives their actions. In other words‚ people are motivated by things that are significant to them. This may be different for each individual as some people are driven by money and others are driven by achievement. This form of management takes into consideration the effect of business decisions on the organization and
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Justina ford inspired me and an insane amount of others related to an African American woman to follow her dreams of being a doctor or whatever they dream of accomplishing. Also‚ she taught me to try even if there are obstacles trying to stop you . I am not African American or a woman so it would be easier for a man to work up to this kind of job‚ but this shows that women around the world are trying their hardest to accomplish an accomplishment no one else could think of achieving and to me that
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OVERVIEW In 2007 Organization X (OX)‚ one of San Francisco’s largest social service organizations‚ confronted several challenges. For more than 50 years the organization provided services to people experiencing poverty or homelessness and the need for affordable housing‚ healthcare‚ food‚ clothing and drug treatment programs was growing rapidly. The organizations facilities were scattered across two neighborhoods in San Francisco and were composed of a residential facility for aging women
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Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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– To understand a Filipino consumer‚ businesses should focus on 4 factors: beauty‚ hygiene‚ health and convenience. These are the "key trends that would explain [Filipinos’] buying behavior‚” stressed Luz Barra‚ commercial director of consumer knowledge and insights firm‚ Kantar Worldpanel. READ: Factors influencing Filipinos’ decision to buy‚ according to Nielsen In a media briefing on Thursday‚ September 4‚ Barra detailed why these matter to the local consumer: Filipinos like to look
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The book was about a young African American girl that was raped and almost killed by two white men. It all start in Ford Country when Billy Ray Cobb and Willard take turns rapping the young African American girl. Billy Ray Cobb has a history of doing time in jail and being knew as a violent person. Willard was Billy Cobb good friend and a little slow in the head. He didn’t have much of a criminal record other than a couple of drunk fights. They both were drunk and doing drugs while they did this
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Consumer Surplus The term surplus is used in economics for several related quantities. The consumer surplus (sometimes named consumer’s surplus or consumers’ surplus) is the amount that consumers benefit by being able to purchase a product for a price that is less than the most that they would be willing to pay. The producer surplus is the amount that producers benefit by selling at a market price mechanism that is higher than the least that they would be willing to sell for. Note that producer
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The Purpose of this paper is to analyze how Ford’s 2016 “Battle Tested” Superbowl commercial uses elements of the rhetorical triangle to persuade audiences into buying the Ford F-150 half-ton truck. Ford using military grade aluminum alloy for the body of the F-150 and using high strength steel for the frame revolutionized the half-ton truck category. The transition between steel and military grade aluminum alloy is a crucial change in the automobile industry. The advertisement provides an impressive
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