Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
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LG Electronics‚ a Korea electronics company headquartered in Seoul‚ South Korea. The company was established in 1958 by GoldStar Co.‚ producing radios‚ TVs and home appliances. LG was formed by the merger of two Korean companies‚ Lucky and GoldStar‚ which the name ‘LG’ was the short form of these two companies’ first alphabet. LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. (now LG Chem) in 1947. The name Lak-Hui was then been pronounced as “Lucky” and in 1952 “Lucky”
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Gary P. Schneider‚ Ninth Edition CPA © 2011 Course Technology‚ Electronic Commerce. Lena Johansson‚ National Board of Trade‚ November 2012‚E-commerce – New Opportunities‚ New Barriers. Robert Nunn‚ December 6‚ 2013‚ The Role of Social Media in Ecommerce retrieved from http://www.payelp.com/the-role-of-social-media-in-ecommerce/#sthash.hkooJ1G1.dpbs. Shareef et al‚ Journal of Electronic Commerce Research‚ 2008. Role Of Different Electronic-Commerce (EC) Quality Factors On Purchase Decision
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1.0 INTRODUCTION AND OVERVIEW OF ELECTRONIC BANKING In the era of globalization and modernization‚ the global economic growth has an enormous impacts in terms of technology subsequently it leads to the development of the digital economy. Typically‚ customers are increasingly demanding more value at least cost and as quickly as quickly as possible. Therefore‚ in 1981‚ electronic banking (e-banking) in Malaysia was began which the existence of ATM then followed by phone banking in 1990. After that
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Electronic Mall By the increase in the internet usage in different aspects of today’s life‚ the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However‚ while using the internet for their shopping‚ they may face difficulties regarding to lack of enough information about the product or service they are looking for‚ such as
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has been dedicated to making a better through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant construction‚ petrochemicals‚ fashion‚ machine‚ finance‚ hotels‚ and more. Samsung Electronics leads the global market in high-tech electronics manufacturing and digital media. Through innovative‚ reliable products and services‚ talented people; a responsible approach to business and global citizenship‚ and collaboration with partners and customers‚ Samsung is
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In 1965‚ Dr. Gordon Moore working as the Director of R&D for Fairchild Semiconductor published a paper titled “Cramming more components onto integrated circuits”. In his paper‚ he discusses the future of electronics and how these “integrated circuits will lead to such wonders as home computers—or at least terminals connected to a central computer—automatic controls for automobiles‚ and personal portable communications equipment”. He also discusses how the rate in which the number of transistors
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Q. What was Samsung Electronics target‚ how did it change and what is a best way for it to change in the future with the changing external environment? When Samsung Electronics started out by purchasing the first wafer production in Korea called the Korea Semiconductor Company. Kun hee Lee saw the potential in the semiconductor industry‚ and the investment will offer higher offer higher growth rates. Since the company was relying on labor-intensive assembly lines‚ importing semiconductors and
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IT2301 ELECTRONIC COMMERCE UNIT – 1 INTRODUCTION Traditional Commerce and E-Commerce: Traditional Commerce: Traditional commerce perhaps started before recorded history when our ancestors first decided to specialise their everyday activities. Instead of each family unit having to grow crops‚ search for food‚ and make tools‚ families developed skills in one of these areas and traded some of their production for other needs. It started with bartering‚ which eventually gave
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Goldfield’s Electronics Introduction Goldfield’s Electronics (GFE) is a private distributor of electronics. GFE distributes a wide range of consumer electronics including DVD players‚ televisions‚ MP3 players‚ stereos (home and auto)‚ digital cameras‚ etc… They have operated out of their single distribution center in Boone‚ Iowa since 1979. As most of the big box retailers of these products tend to self-manage their distribution channels‚ GFE’s customer base is dominated by small and medium
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