Misuse of media for the sake of publicity‚ sales and promotion News and media in general play a very important role for every single one of us. In fact‚ it is the media that defines much of how we perceive the world around us. Without news and media groups‚ we will be constantly left out in the blue on a lot of information for both the important ones and the silly ones that we enjoy reading anyway. For this very reason alone‚ news and media groups carry an immense amount of responsibility to deliver
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SALES PROMOTION OF FOOTWEAR WITH SPECIAL REFERENCE TO THE SHOEMAC PU INTERNATIONAL COMPANY DECLARATION I Mizaj Lukman hereby declare that this placement and training report based on “Sales Promotion of footwear with special reference to the Shoemac PU International Company” submitted to Govt.College Madapally affiliated under Calicut University as part of the requirement
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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The term ‘consumer’ is used to describe the way society is today‚ in the same sense as we lived in an industrial society before this. The life we live is based around the activity of consuming in many ways‚ so much that we have come to live in a ‘consumer society’. When it comes to buying we like to believe we freely chose to buy that object‚ this means that we can buy something we want without any external influences. This essay is going to discuss the idea of freedom of choice in relation with
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Petty and Cacioppo (1983) states that the goal of advertising is to influence consumer behaviour. This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising‚ consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour‚ it is first important to understand how advertising works and the main psychological processes related to it. A) Methodologies for data
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literature review are those which constitute a core of consumer buying behavior theory in relation with the marketing principles. In particular‚ the literature is also reviewed which genuinely examines the influence and impact of celebrities in advertising and endorsing various consumer products. McCracken’s (1989) defines a celebrity as‚ "any person who enjoys a public recognition and who utilises this recognition on behalf of any consumer product by coming along with it in an advert.” As per (Friedman
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Changing dynamics of consumer behavior due to globalization Cross-Cultural Consumer Behavior Rosemarie van Alst‚ vanaalst@lut.fi‚ 0274505 Susanne Rinn‚ rinn@lut.fi‚ 0274411 2 Table of contents 1. INTRODUCTION...............................................................................3 2. THE CHANGING DYNAMIC OF CONSUMER BEHAVIOUR: IMPLICATIONS FOR CROSS-CULTURAL RESEARCH..................4 3. CENTRAL AND PERIPHERAL CONSUMPTION CONTEXTS: THE UNEVEN GLOBALIZATION OF CONSUMER BEHAVIOR.....7 4. GLOBALIZATION
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Internal factors influencing consumers’ choice of cars In each and every market‚ consumers are guided by a multiplicity of factors that define the likely decisions that a consumer is likely to make in regards to the purchase of a particular product or service. It s the same when in comes to car market‚ consumers are influenced by several internal and external factors to settle on a car choice. The internal factors are those factors that are personal to the consumer and have a very minimal connection
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“Of all the environmental influences on consumption decisions‚ culture is the one that is most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and
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