The Effect of File Sharing on Record Sales An Empirical Analysis * Felix Oberholzer Koleman Strumpf Harvard Business School UNC Chapel Hill foberholzer@hbs.edu cigar@unc.edu March 2004 Abstract A longstanding economic question is the appropriate level of protection for intellectual property. The Internet has drastically lowered the cost of copying information goods and provides a natural crucible to assess the implications of reduced protection. We consider the specific
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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Permission given to use this project Word Count: 2824 An Evaluation of the Effectiveness of Premiums Promotion‚ Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years‚ sales promotion tactics are extensively used to achieve different marketing targets. The aim of this project is to analyze the effectiveness of premiums promotion‚ limited-time discount and loyalty card promotion according to the marketing targets in the first three
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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opinion‚ what type of buying decision behavior would a consumer experience? Explain.
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Giant Consumer Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What
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Marketing Strategy Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’
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taken outinferences about the consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like Neem sticks were used to maintaingood teeth. With the advancement of technology in the modern era‚ products liketoothpastes‚ mouth washes‚ dental floss‚ and teeth whiteners have been introduced.Realizing the importance of these products in consumers daily lives especially toothpastes
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concerning green marketing by companies to compel consumers to buy their products on the perception that the company is environmentally friendly. It involves the misleading use of green marketing to endorse a false perception that the company products or policies are environmentally friendly. Green washing has been growing in the recent years mainly due to the increasing demand for green products. Due to increasing concerns about global warming‚ consumers are increasingly demanding for economically
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