Masters Program in Business Administration (MBA 4 SEM) (Semester II) Note.: 1)Attempt any Four Cases. 2)All Cases carry equal marks. Case NO. 1 ZIP ZAP ZOOM CAR COMPANY Zip Zap Zoom Company Ltd is into manufacturing cars in the small car (800 cc) segment. It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability. Its financial statements are shown in Exhibits 1 and 2 respectively. The company
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Introduction To Corporate Finance: A division or department that oversees the financial activities of a company. Corporate finance is primarily concerned with maximizing shareholder value through long-term and short-term financial planning and the implementation of various strategies. Everything from capital investment decisions to investment banking falls under the domain of corporate finance. Corporate finance is the funding provided to support the operations of the venture itself‚ as distinct
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MARKETING AND FINANCE INTEGRATION Marketing and finance departments in a company are generally at odds with each other due to their opposing orientations. But their qualities‚ when integrated‚ can be productive and greatly enhance value of the corporation. Financial input in marketing can create shareholder value and demonstrate how to achieve the required integration of the finance function with marketing for the successful modern business. The functions of these departments are as follows.
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Project Finance in Developing Countries THE IMPORTANCE OF PROJECT FINANCE Chapter 1 In the past twenty years there has been a new wave of global interest in project finance as a tool for economic investment. Project finance helps finance new investment by structuring the financing around the projects own operating cash flow and assets‚ without additional sponsor guarantees. Thus the technique is able to alleviate investment risk and raise finance at a relatively low cost‚ to the benefit of
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INNOCENT ASSIGNMENT Question 1 Political: * Trading Standards ensure “consumer safety and that fair trading and quality standards are maintained” (Brassington & Pettitt‚ 2006‚ p. 83). * Legislations enforced by Office of Fair Trading (OFT). * Pressure groups e.g. Advertising Standards Agency (ASA). Pepsi complained to ASA about Innocent. * Rulings – Department of Health ruled that smoothies can count as two of the RDA of fruit and vegetables. Economic: * UK economy
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competitive finance function: An executive roundtable By focusing on talent development‚ new roles for finance‚ and creative benchmarks‚ CFOs can deliver a competitive advantage to their companies. Herbert Pohl December 2007 CFOs and the finance organizations they head are under intense pressure from the capital markets and activist investors to keep pace with a rapidly changing global market—to go beyond merely crunching numbers and create value on their own. Although finance organizations
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Management Development Institute of Singapore Applied Marketing Psychology Impulse Purchase: How It Affects Consumers Charmaine Kaur Sekhor Elvira Rajoo Khairunnisa Begum Rashidah Binte Jalil Muhammad Dinie Afiq Bin Aizam Abstract This study examines the factors that contribute to an impulse purchasing behavior in the following marketing stimuli – price‚ promotion‚ service and environment
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The Consumer Credit Act 2006 is an act of parliament which intends to increase consumer protection when they are borrowing money. This act requires businesses that lend money to customers or offer goods or services on credit to be licensed by the office of fair trading. Trading without a license is a crime and can result in a fine or even imprisonment. This act applies to businesses that may offer goods or services on credit or companies that lend money to consumers. The business must be licensed
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Explain the various measurements collected in Consumer Direct Consumer Direct is a metric developed between Yahoo! And ACNielsen designed to test for exposure to Internet banner ads. To determine the effectiveness of this particular advertising‚ a control group and test group were established with the control group consisting of households that did not see the tracked advertising‚ and the test group consisting of households exposed to tracked ads of consumer packaged goods when visiting Yahoo! Multiple
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Bradley Miller 2/12/15 Seminar of Finance Case Study Ethics in Finance 1. Have I defined the problem correctly and accurately? Answer: The problem was that the WorldCom Company was falling farther and farther into debt and they needed a way out of this hard time. The CEO came to us with a plan to turn the company or in reality to make it look as if the company was headed into the right direction‚ when in fact it was not. The plan was to use other accounts that have holding money in them for other
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