to information and brings people together from different places. The galloping development of technology has no doubts bringing benefits to average people’s life. Diverse high-tech gadgets applying the latest technologies therefore have emerged. Consumers integrate those high-tech gadgets into their daily life. Nowadays‚ high-tech gadgets are an integral part of the life of mankind. Smartphone is one of the most distinguished technological gadgets in the digital era. It is a mobile phone that can
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Nakeina Sheppard D.marshall Dre-098 September 30‚ 2014 High Tech Trash How many high tech items does each family have in their homes? The average family has at least six high tech items their households. These items include cell phones‚ computers‚ games systems and much more. Many families take advantage of newer versions of these high tech items. Instead of keeping the old items and buying the new ones‚ families partake of something called e-waste. E-waste is old electronic waste. There
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Consumer Motivation LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Understand the types of human needs and motives and the meaning of goals. 2. Understand the dynamics of motivation‚ arousal of needs‚ setting of goals‚ and interrelationship between needs and goals. 3. Learn about several systems of needs developed by researchers. 4. Understand how human motives are studied and measured. CHAPTER SUMMARY Motivation is the driving force within individuals
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4 Consumer Motivation 1. Key Concepts Innate needs Acquired needs • Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs. • Specify both innate and acquired needs that would be useful bases for developing promotional strategies for: o global positioning systems o sunglasses with built-in earphones and an MP3 player o recruiting high school
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understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs better. So
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world: http://swisslegacy.com/ http://www.arkndesign.com/ http://www.fdsze.com/portfo/ http://www.brighton2011.com/ http://www.moma.org/interactives/exhibitions/2008/elasticmind/ Agustin‚ C. O.‚ & Singh‚ J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research‚ 42‚ 96–109. CrossRef‚Web of Science® Times Cited: 32 PolyU eLink Ajzen‚ I.‚ & Fishbein‚ M. (1980). Understanding attitudes and predicting social behavior. Englewood
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QUESTION 1. What are the two approaches governments use to define high-tech? What are their strengths and weaknesses. Answers : High-tech means stylistic term applied to the expressive use of modern technology‚ industrial components‚ equipment or materials in the design of architecture‚ interiors and furnishings. There are two approaches governments use to define high-tech which is input-based definition and output-based definition. The input-based definitions is based on criteria such as
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Using high technology methods in the process of education is a serious matter that a lot of people argue about it‚ some agree and the others disagree with it. Although it provides the education with a lot of futures that makes it better than the past. It also has some disadvantages that reflect on this process. But they think that old methods that were applied in the classrooms have more benefits than that high tech ones. And some people also consider that these new technology may change the role
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1 HIGH-TECH SURVEILLANCE IN THE WORKPLACE: THE PSYCHOLOGICAL CONTACT REVISITED Crossman‚ Alf School of Management‚ University of Surrey‚ UK e-mail: a.crossman@surrey.ac.uk Lee-Kelley‚ Liz School of Management‚ University of Surrey‚ UK e-mail: l.lee-kelley@surrey.ac.uk Abstract This paper presents a conceptual discussion on the growing management practice of introducing surveillance technologies into the workplace. It considers the growth of surveillance in broader society (and the growing
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The High Cost of High-Tech Foods Social Responsibility and Ethics in Management‚ BSBA 325 April 1‚ 2012 Case 13 The High Cost of High-Tech Foods 1. What are the ethical issues in this case? The first ethical issue I perceive in the case is that both parties‚ when discussing the subject‚ base their arguments more on feelings and assumptions than on scientific facts‚ which I find unethical when discussing something as important as health and alimentation. Also‚ there is the pro-GM vision
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