Consumer Behaviour Assignment Name Roll No. Lismary Cyriac F-178 Bijayini Samal F- 94 Sneha Dugar F-137 Aashima Dhankhar F-148 Smruti Shirke F-210 Chintha Kali Kishore F-166 Explore how personality is used by marketers? BRAND PERSONALITY Brand personality can be defined as the set of human characteristics associated with a Brand. A brand is something to which the consumer can relate to and thereby tries to apply the same in his life. This goes a long way in consumer
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speak to you on this auspicious occasion of Republic Day As we are celebrating the 64th Republic Day of India‚ we students have some responsibilities to shoulder‚ and some duties to plunge ourselves. The contribution of students in the struggle for Indian independence and thereafter in the making of modern India can never be negated. From the prehistoric times to the recent years‚ students in India have played a significant role in shaping the history‚ culture and demographics of our beloved motherland
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INTRODUCTION Consumers are responsible factor for the sales of any product or services.So‚ when a new product is launched in the market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words‚ the various reasons which govern and finally force the customer to go for that particular product and services.So‚ Consumer Behavior can
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Issue of Shares at a Premium It is quite common for the shares of financially strong and well-managed companies to be issued at a premium‚ i.e. at an amount more than the nominal or par value of shares. Thus‚ when a share of the nominal value of Rs. 100 is issued at Rs. 105‚ it is said to have been issued at a premium of 5 percent. When the issue of shares is at a premium‚ the amount of share premium may technically be called at any stage of the issue of shares. However‚ premium is generally
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"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING"
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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1991 changed the political discourse of India. On 21st May 1991‚ Indian National Congress received a big jolt as Rajiv Gandhi was assassinated by LTTE in Sriperumbudur‚ Tamil Nadu‚ while he was campaigning for the general election. It generated sympathy wave for Congress in the ongoing general election. The Congress came back to power with support from few other regional parties and formed a coalition government. PV Narasimha became the Prime Minister of India. He was a visionary leader and introduced
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of Take Back The Night Movement in India Abstract The origin and development of Take Back Night movement made an influence in the society. The same movement will enable the Indian society to bring awareness in the society about the plight of women. This paper is an attempt to explain the need of movements like this in India in the light of human rights and how they are denied to women. Introduction Take Back the Night is one of many women’s empowerment centric movements which is highly necessary
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[1] Cuncolim‚ Goa‚ India Died August 27‚ 2010 (aged 85) Margao‚ Goa‚ India Resting place Priol‚ Goa‚ India[2] Occupation freedom fighter‚ activist‚ linguistic activist‚ poet‚ author Language Konkani Ethnicity Konkani Ravindra Kelekar (March 25‚ 1925 – August 27‚ 2010) was a noted Indian author who wrote primarily in the Konkani language‚ though he also wrote in Marathi and Hindi.[3] A Gandhian activist‚ freedom fighter and a pioneer in the modern Konkani movement‚ he is a well known
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Consumer Business . China & India Comparing the world’s hottest consumer markets Contents First‚ the basic facts......................................................... 2 Two economic paths ready to converge............................ 4 . Two paths toward retail modernization............................ 5 Rules of doing business................................................... 7 Risks of doing business................................................... 8 . Retailing 2015
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