Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it
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EXECUTIVE SUMMARY Beverage industry is one of the fast growing industries in India. It can be divided into two sections i.e. carbonated and non-carbonated. The carbonated drinks can be further classified in cola‚ Lemon‚ Orange‚ Mango‚ and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency
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Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly concerned with food
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Consumer Centric e-Commerce Business Models in India Article by : Atul Jain Batch : IIFT (IB) PT 2016 Roll No. 12 Designation : Associate Vice President Company : Net Distribution Services Pvt. Ltd. Executive Summary E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However‚ within the country‚ it is growing at a fast pace as compared to other industries in India. With more and more players entering the e-Commerce
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I. Introduction The prime focus of this paper is to explore the modern Pentecostal or charismatic movement and its impacts among the Dalits and the tribal in India. In this paper the presenter will also try to bring out a brief origins and historical development of Pentecostalism‚ in order to understand the movement and its impact on the Dalits and the tribal in India. 1. Etymology of the term Pentecostal The term Pentecostal is derived from the Greek word pentekosté which literally means ‘fifty’
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and a basic unit of division and that it is religion which determines all other interests of its adherents. Hence communalism is a phenomenon of superimposition of religious beliefs on all other aspects of a man’s life. Because in pre-independence India‚ communalism mainly manifested itself in Hindu-Muslim context‚ hence it is also loosely referred to as Hindu-Muslim problem even though it contains in its gamut all rabble-rousing saber-rattling extremists of all hues. Ingrained in this concept of
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Bhakti Movement In Medieval India ________________________________________ Causes for the birth of Bhakti Movement: Prior to the coming of Islam to India‚ Hinduism‚ Jainism and Buddhism were the dominant religions. Hinduism lost its simplicity. Many philosophical schools appeared. Two different sects‚ i.e.‚ Vaishnavism and Saivism also appeared within Hinduism. In course of time Sakti worship also came into existence. Common people were confused on the way of worshipping God. When Islam came
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Rai‚ Bal Gangadhar Tilak and Bipin Chandra Pal) were the Swadeshi triumvirate who advocated the Swadeshi movement involving the boycott of all imported items and the use of Indian-made goods in 1907. The last years of the nineteenth century‚ saw a radical sensibility emerge among some Indian Intellectuals. This position burst onto the national all-India scene in 1905 with the Swadeshi movement - the term is usually rendered as "self reliance" or "self sufficiency".[1] Lal-Bal-Pal‚ mobilized Indians
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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