CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
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Origin of Consumer Rights | Consumer rights were recognized broadly in many ancient Hindu‚ Islamic and Christian religious scriptures; however‚ no literary work formalized them into a concise set until the 1960s. Consumer rights in India and the modern world owe their origin to the consumer revolution of the pre-60s in the United States of America.On March 15‚ 1962‚ US President John F Kennedy made a historical speech about consumer rights as he introduced ’The Consumer Bill of Rights’ in the
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PROJECT REPORT ON CONSUMER AWARENESS” Prepared by: Bamdev Baghar PGT(Economics) CONTENTS Page No. 1. Introduction 1-2 1.1. Rise of consumer awareness 1.2. Objectives of the Study 1.3. Meaning of consumer awareness
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architecture‚ food and customs differ from place to place within the country‚ but nevertheless possess a commonality. India is the only country in the world to have so many religions and beliefs. The culture of India is an amalgamation of these diverse sub-cultures spread all over the Indian subcontinent and traditions that are several millennia old Religions and spirituality India is the birth place of Hinduism‚ Buddhism‚ Jainism and Sikhism‚ collectively known as Indian religions.[5] Indian religions
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Overview of the Consumer Durables Market 1. India’s Consumer Market Demand for consumer durables in India has been growing on the back of rising incomes; this trend is set to continue even as other factors like rising rural incomes‚ increasing urbanization‚ a growing middle class‚ and changing lifestyles changes aid demand growth in the sector. The consumer durables market recorded revenue of US$ 7.3 billion in FY11 up by 15.9 per cent from the previous financial year. During FY03-FY11‚
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Consumer Awareness *Firstly The Meanings:- .Consumer:- Someone who purchases a good for personal use. .Awareness:-having knowledge of ; state of elementary or undifferentiated consciousness Introduction THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations. In India‚ the Government
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PROTECTING CONSUMER INTERESTS UNDER COMPETITION LAW ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED TO: THE COMPETITION COMMISSION OF INDIA UNDER THE GUIDANCE OF: DR. VIJAY KUMAR SINGH DEPUTY DIRECTOR (LAW) SUBMITTED BY: SHUBHANGI GOEL ILS LAW COLLEGE PUNE. ____________________________ COMPETITION COMMISSION OF INDIA NEW DELHI OCTOBER 2012 Protecting Consumer Interests under Competition Law ACKNOWLEDGEMENT I would like to take this opportunity to thank all
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The Indian Consumer The middle class male consumer The middle class of India is for whom most of the advertising is targeted. Even in the lower middle class‚ consumer products like biscuits‚ talcum powder‚ hair oil‚ hair cream‚ toilet soaps‚ leather foot ware‚ casual foot ware‚ wrist watches‚ quartz watches etc. are purchased. To get a much better understanding of the middle class “male” head of the family‚ consider the following characteristics: Security Seeking: The middle class
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The leaders of our freedom movement‚ under the stewardship of Mahatma Gandhi‚ had dreamt of an independent and prosperous India. On this day in 1947‚ Pandit Jawaharlal Nehru took the first step towards the realization of that dream by hoisting the Tricolour at the Red Fort. The journey we began on 15 August‚ 1947 is now 65 years old. We have achieved much in these 65 years. Today is certainly a day to celebrate the success of our democracy. However‚ on this occasion we should also introspect about
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ECN3000 International Trade An “Emerging Market” Country India Final Report Instructor: Mr. Dominique A. G. Jordan Class: BBA 4 Group Members:- * Huang Hsiang Yu‚ Rachael * Ethan Wong Weng Keong * Mah Hui Khoon‚ Yvonne * Danaya Somnam Submission Date: 15 January 2011 Word Count: 7‚399 words Contents Executive Summary 1 Reason for Selection 2 Country Background 3 PESTLE Analysis 5 Political 5 Economical 7 Social 9 Technological 12 Legal
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