A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10.Satisfied and happy customers will promote your products or services 11.Having your customers as
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threat of new entrants in the oil industry is strong. BP is a market leader‚ but the strong growth of the industry‚ combined with the low costs and easy access to buyers are tempting for new comers. Buyer Bargaining Power (Moderate) Needs of consumers are high and there are no substitutes of motor fuels. That indicates a low degree of buyer power. Even though the brand awareness is high‚ because of the extreme budgets for marketing and advertisement of oil companies‚ brand loyalty is low. Product
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other companies‚ which is a niche not served West of Toronto. Finally‚ expansion into the United States will expand the consumer base from 420‚000 to 4.8 million. Better communication with customers will also create growth and consumers become more aware of the product offerings by Chemtec and the recommended placing of the product next to other cleaning products. A consumer trend toward environmentally-friendly products opens up new marketing opportunities for Chemtec to market Sparkel as an
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of plastic additives and other specialty chemicals. Later‚ in the 2000s‚ Kent became a worldwide specialty-chemical company‚ whose products sold in nearly 100 countries. Kent’s products can be mainly divided into three parts. The first one is the consumer products; the second one is the fire protection products; the third one is the medical plastics. This company was very successful at first. But same as the other companies they faced some problems. Firstly‚ when the international business grew‚ the
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FINANCIAL CONSUMER PROTECTION. SUBJECT: RESEARCH PROPOSAL STUDENT NAME: MAINA ALEX IRUNGU STUDENT NUMBER: BUS-241-0088/2010 COURSE NAME: BACHELOR OF COMMERCE (FINANCE OPTION) COURSE UNIT: RESEARCH METHODOLOGY FACULTY: FACULTY OF BUSINESS DEPARTMENT: FINANCE DEPARTMENT COURSE CODE: HBC 2203 INSTRUCTOR: PROF. JOSEPH GITILE NAITULI‚ PhD DATE OF SUBMISSION: 4/12/2012 TABLE OF CONTENTS 1.0 ABSTRACT………………………………………………………………………………….2 1.1 INTRODUCTION ...
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merger with Gillette result in a 1 + 1 = 3 effect for P&G? 2. How attractive are the industries/product categories in which P&G competes? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments? Are its business units strong in their respective markets? What does a 9-cell industry attractiveness/business strength matrix displaying P&G and Gillette’s business units look like? 3. Does Procter & Gamble’s business line-up exhibit
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‘Role of technology in the development of modern business’ Over the years‚ technology has become an important element and ingredient in the world of business‚ impacting enormously on business activities in every aspect. Modern business has simply become modern because of technological innovation. Technology is playing a big role in developing business for what it is today in several different ways. Technology enabled businesses to have way more effective communication than ever‚ making two-way
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video covering the KFC-Taco Bell incident on YouTube received 2‚644 responses and two video responses and this video sparked comments such as “No more KFC for me” and “when a business allows for such rodents to run freely‚ the message to us consumers is consumers come last” (3). This media crisis could have been handled better if KFC-Taco Bell had utilized social media early to clarify the incident and slow down the viral video spread. Therefore‚ media and especially social media is crucial for
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personal development plan to aid an individual to prepare for increased use of business online. Government e-commerce regulations about online business The E-commerce Regulations apply to businesses which sell goods or services to businesses or consumers through a number of different ways. These can include though the internet‚ by email or Short Message Service. Also the e-commerce regulation also includes advertisement through the internet‚ emails or SMS. The e-commerce regulations do not cover
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concerns of a business referring to location is the connivence and visibility of the store. prime location = customer convenience + visibility ! to prevent failure it is best to avoid establishing a business in area of low rental because consumers are most likely to not make the efforts to search for the business. ! contemporary business : one that sells a similar range of goods and services its may be beneficial to establish a business near a contemporary business; this would result
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