CONSUMER PERCEPTION ON SECURITY IN E-COMMERCE PORTALS ABSTRACT With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business)‚ B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online
Premium Electronic commerce Marketing Online shopping
The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
Premium Marketing Brand Brand management
Consumer perception on Public Bank versus Private Bank A survey Report Prakhar Agarwal (09FN-077) Ravi Jain (09FN-090) Sachin Gogia (09FN-094) Sandeep Agarwal (09FN-099) Saurabh Kumar (09FN-101) Sunay Jain (09FN-110) * CONTENTS Particulars Page No Executive Summary Introduction Methodology Data Analysis & Findings Recommendation Conclusion Bibliography Executive Summary Regulatory‚ structural and technological factors
Premium Bank
The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company
Premium Electronic commerce Online shopping
"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN
Free Online shopping Electronic commerce Shopping cart software
Analysis of consumer perception towards aesthetic surgery In context‚ a man’s perception will affect his decision to purchase aesthetic surgery from a particular business. Perception is defined as the process by which an individual selects‚ organizes and interprets stimuli into a meaningful and coherent picture of the world (Quester et al.‚ 2014). Perception is an internal influence that affects consumer buying behaviour. (Figure 1). Figure 1: Perception is one of many internal influences that
Premium Plastic surgery Reconstructive surgery Surgery
American University of Science and Technology Faculty of Business and Economics Consumer Behavior Starbucks’ Consumers’ Perception Instructor Dr. Jessica Antonios Prepared by Paul Najm – Sabah Abadan – Antoine Haikal – Christelle Abou Zeid – Elias Sahyoun – Fawzi Jaber May 2015 Contents Part 1: 3 Theoretical Review 3 1. Introduction – Perception (Exposure‚ Attention‚ and Interpretation) 4 2. Executive Summary 6 3. History and Growth 8 4. Mission Statement 9 5. Goals and Objectives 10 6. Logo
Premium Starbucks Coffee
A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
Premium Retailing Pearson product-moment correlation coefficient Customer
Royal holloway university of london (ma marketing) | The Consumers’ Perception of Tesco‚ Sainsbury’s and M&S Brand Image to Explore Marketing Strategies | | | Candidate Number: 1304246;1303209;1307666;1304762;1303944;1308328 | 2012/12/3 | Abstract As supermarkets’ multidimensional operations go deep into human beings’ daily livings‚ the report is going to observe the difference and similarity tactics of supermarkets‚ and how the images in six different attributes of supermarkets
Premium Marketing Tesco Sainsbury's
BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do‚ and how to influence these decisions. Usually‚ consumer perception theory is used by marketers when designing a campaign for a product or brand. However‚ some people study consumer perception in order to understand psychology
Premium Honda Motorcycle