Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Executive Summary Mobile Banking (Vishavjit Singh & gurjeet singh brar) Mobile devices have increasingly become tools that consumers use for banking‚ payments‚ budgeting‚ and shopping. The use of mobile phones in order to effectuate banking transactions is bound to increase in a significant way in the near future. This growth in mobile financial services not only depends on technological advances‚ but also on consumer confidence in the provided services. Almost every person has a cell
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Social perception We have explained the influences from other people simulate the consumers to shop online. In addition there is another similar theory used to present one of the reasons why thousands of hundreds of Chinese people choose to shop online on 11th‚ November. In the previous paragraphs‚ Social proof that means we would rather do the things that most people do affects the consumer behaviour. In fact‚ in my opinion‚ Social learning also happened in the process of shopping online. Social
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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Mobile Devices Technology Report The history of business has been defined by advances in technology that have fundamentally changed the business playing field. The invention of the railroad‚ the motor vehicle‚ the airplane‚ and the internet revolutionized the business industry‚ changed the dynamics of how businesses compete‚ and brought economic prosperity for those who leveraged‚ adapted‚ and utilized the new technology. Smart Phones‚ Tablets‚ & other mobile devices are rapidly
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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Mobile banking: Operative guidelines‚ Need and Security in Indian Banks Prof. Ashish K. Vyas‚ vyas.ashishk@gmail.com Contact: 9422366894 Dnyanganga Institute of Career Empowerment and Research‚ Pune. Abstract: Revolutionary development in IT has impacted on individuals and business. Mobile banking is an essential technological innovation to change the structure and nature of banking. To sustain business competitiveness‚ many banks are transforming from their traditional approach to modern approach
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