ACKNOWLEDGEMENT INTRODUCTION Mobile phones‚ also known as cell phones or wireless phones‚ are hand-held phones with built-in antennas. Unlike home phones‚ cell phones can be carried from place to place with a minimum of fuss. This makes them a good choice for people who want to be in touch with other people even when they are away from the house. Cell phones are a vast improvement over the telecommunications technology of the past‚ and have become a necessity of modern life. As always‚ communication
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Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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the common grievances of customers with regard to their life insurance policies. The study was restricted in the tricity of Chandigarh‚ Mohali and Panchkula. The factors identified for overall customer satisfaction are customised and timely service‚ Brand USP Considerate employees Price Immunity and results indicate that satisfaction with product offerings is the primary driver of overall customer satisfaction in case of insurance policies‚ even if the after sale service is not up to the satisfaction
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to observe consumer behaviors‚ I went to my local grocery store Wegmans. Wegmans is a popular chain grocery store in my area and where I do all my grocery shopping. In fact‚ they are the number one choice of most consumers in the Western New York area‚ not only because of their prices and variety but also due their local presence and contributions to the community. In my observations‚ I chose two aisles: the first one is the Cereal Aisle and Bread Aisle in order to see how consumer behavior varies
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product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important‚ what
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Sir/Madam‚ I would like to introduce myself as an MBA Student of Shri. Raoji Bhai Gokal Bhai Gujarati Professional Institute Indore and I am doing a Major Research Project on the topic “Acomparative study of factors affecting Customer’s perception for different mobile service providers” I request you to kindly spend few minutes of your valuable time in answering these Questions. Personal Details:- Name | | Age | 15-25 | 25-35 | 35-45 | 45-Above | Gender | Male | Female | Occupation
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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