Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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CONTENT | BRIEF HISTORY OF MOBILE BANKING | INTRODUCTION OF MOBILE BANKING | MOBILE BANKING CONCEPT | PRIMARY MODELS FOR MOBILE PAYMENT | MOBILE BANKING IN INDIA | MOBILE BANKING TECHNOLOGY | CHALLENGES FOR A MOBILE BANKING SOLUTION | ROLE OF HANDSETS IN MOBILE BANKING | FRAUDS & SAFETY MEASURES IN MOBILE BANKING | RECESSION IS NOT AFFECTING MOBILE BANKING | POSITIVENESS OF MOBILE BANKING | PROCEDURE OF REGISTRATION | Problems in m banking | RBIS AND M BANKING
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1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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Hello friends Please check the slides allotment as follows: 1‚2‚3= Shashwath. 4‚5‚6‚7= yashaswini 8‚9‚10= sarangam prahlad 11‚ 12= sharas 13= vismit If any chgs req pls tell me befor 9.pm‚ slides are allocated only on the basis that which can be easily managed. Go through this document to study abt the presentation content. Search for your content and study TREND IN GOLD PRICES 1. Why is gold best investment option? At the time of global depression and economic slowdown‚ investors
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including the Internet and recently mobile phones (WAP- Wireless Application protocol‚ SMS- Short Message Service‚ SIM Toolkit‚ PDAs-Personal Digital Assistants). The cell phone handset can be used as a terminal in much the same way as an ATM (Automatic Teller Machine). Currently‚ almost everyone in the developed countries carries a mobile phone. So‚ customers can access their bank accounts through the bank’s website using not only a computer but also mobile devices. M-banking is not only another
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