CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma‚ Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May‚ 2009 COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009 THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR Thesis Approved: Dr
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INTRODUCTION A mobile phone also known as a cellular phone‚ cell phone and a hand phone is a device that can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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International Journal of Marketing Studies; Vol. 4‚ No. 6; 2012 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences Mohammed M. Almossawi1 1 Department of Management & Marketing‚ College of Business Administration‚ University of Bahrain‚ Sakheer‚ Kingdom of Bahrain Correspondence: Mohammed Almossawi‚ College of Business Administration‚ Department of Management & Marketing
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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Mobile Phones: A boon or a bane By Ankita S.‚ ahmedabad‚ India More by this author Email me when Ankita S. contributes work Image Credit: Joseph S.‚ San Anselmo‚ CA Is a knife useful instrument or a perilous weapon? It depends on how it is used. Same implies with the case of technology. The greatest invention are those which affect the mass of people; and of those greatest invention is cell phones .It would be very ungrateful on our parts not to recognise how imperative are they to us. Cell phones
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------------------------------------------------- Mobile phone tracking From Wikipedia‚ the free encyclopedia Mobile phone tracking tracks the current position of a mobile phone even on the move. To locate the phone‚ it must emit at least theroaming signal to contact the next nearby antenna tower‚ but the process does not require an active call. GSM localisation is then done bymultilateration based on the signal strength to nearby antenna masts.[1] Mobile positioning‚ i.e. location based service that
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1. Using the tricomponent attitude model‚ compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite. The tricomponent attitude model is made up of Cognitive‚ Affective and Conative component. The three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Here we are studying how the consumers react to Kraft Food and Vegemite. Cognitive Component Cognition is basically making
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of content from several sources in order to create a new content or service. The resulting web page is finally referred to as mashup of the existing content. While mashup services bring flexibility and speed in delivering new valuable services to consumers‚ the legal implications of this technology are significant. The term “mashup” originates in the music branch‚ especially from mixing songs or samples from two or more songs‚ lyrics or background music to produce a new soundtrack .In case of the
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