CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 5‚ September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as
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Entrepreneurial Finance Eric Wehrly Hampton Machine Tool Company The questions for the Hampton Machine Tool Company are given below. Please prepare for submission questions 1 and 2 only. That is‚ please submit your balance sheet for December 31‚ 1979 and income statement for the four month period‚ September through December 1979‚ requested in question 2 below (your income statement should not be monthly; it should cover the entire four months). Please also prepare‚ but do not submit‚ the
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CONSUMER PERCEPTION ON SECURITY IN E-COMMERCE PORTALS ABSTRACT With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business)‚ B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online
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Consumer perception on Public Bank versus Private Bank A survey Report Prakhar Agarwal (09FN-077) Ravi Jain (09FN-090) Sachin Gogia (09FN-094) Sandeep Agarwal (09FN-099) Saurabh Kumar (09FN-101) Sunay Jain (09FN-110) * CONTENTS Particulars Page No Executive Summary Introduction Methodology Data Analysis & Findings Recommendation Conclusion Bibliography Executive Summary Regulatory‚ structural and technological factors
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"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN
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The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that
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The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company
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A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
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