| Subliminal Perception | Term Paper | | Introduction: “If the grace of God miraculously operates‚ it probably operates through the subliminal door” William James‚ American philosopher and psychologist. As the quote suggested we cannot see god’s ability on our life still we believe in miraculous ability of god operation‚ so the quote says the miraculous ability of the god is through the subliminal door which is below the level of awareness. Another example that can be taken
Premium Consciousness Unconscious mind Mind
VOLUME No. 2 (2013)‚ ISSUE No. 5 (May) ISSN (Online): 2320-0685 Investor Perception towards Online Trading in Chennai D. Anitha Kumari Lecturer - Dept of Management Studies Sri Ramanujar Engineering College Vandalur‚ Chennai‚ India G. Ramasamy Librarian Sri Ramanujar Engineering College Vandalur‚ Chennai‚ India K. Sandhya Research scholar‚ Dept. of Management‚ Vels University‚ Chennai‚ India. Abstract Online trade share market has emerged as one of the greatest and
Premium Stock market Stock exchange Stock
Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
Premium Cognition Decision making Marketing
Vidyasagar University Journal of Commerce Vol.11‚ March 2006 EVA BASED PERFORMANCE MEASUREMENT: A CASE STUDY OF DABUR INDIA LIMITED Debdas Rakshit* ABSTRACT Traditional measures of corporate performance are many in number. Measures using common bases are Net Profit Margin‚ Operating Profit Margin‚ Return on Investment (ROI)‚ Return on Net Worth (RONW)‚ Earning Per Share (EPS) etc. Among these‚ again ROI is recognized as the most popular yardstick of overall performance. But it is often argued that
Premium Financial ratios Generally Accepted Accounting Principles Weighted average cost of capital
Perception and consumption Perception reflects the process an individual employs in using information towards creating a meaningful worldview (Gibson‚ 2002). A consumer achieves this by selecting‚ organizing and interpreting phenomena. Perception has assumed great importance in consumption since individuals selectively perceive the products they consume (Zukin and Maguire‚ 2004). Briefly‚ perception affects choices by highlighting how people view advantages and risks associated with products. Selective
Premium Classical conditioning Sociology Symbolic interactionism
SHOPPING PERCEPTIONS OF OFFLINE SHOPPERS Manouchehr Tabatabaei‚ Georgia Southern University‚ mtabatab@georgiasouthern.edu ABSTRACT Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However‚ there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception
Premium Online shopping Retailing Shopping
Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
Premium Marketing Tobacco smoking Lung cancer
competitors. In the context of product and brand management‚ a number of studies have shown various effects of risk aversion on consumers’ decision making. This conceptual paper aims to discuss about how risk-averse consumers behave in choosing particular brand in smarthphone market and how that risk aversion lead to the brand loyalty‚ brand trust and brand affect. Keywords: consumers‚ brand‚ smartphone‚ risk aversion‚ brand trust‚ brand affect‚ brand loyalty. Introduction The more sophisticated
Premium Brand Mobile phone Risk
com/1753-8394.htm IMEFM 2‚4 Customer perception on service quality in retail banking in Middle East: the case of Qatar Mohammed Hossain and Shirley Leo Department of Accounting and Information Systems‚ College of Business and Economics‚ Qatar University‚ Doha‚ Qatar Abstract Purpose – The purpose of this paper is to evaluate the service quality in retail banking in the Middle East in general‚ and Qatar in particular‚ based on different levels of customers’ perception regarding service quality. Design/methodology/approach
Premium Bank
Rust‚ R.T.‚ 1997‚ Customer Satisfaction‚ Productivity‚ and Profitability: Differences between Goods and Services‚ Marketing Science. Vol. 16‚ No. 2‚ pp. 129-45. Barkur‚ G.‚ Varambally‚ K.V.M. and Rodrigues‚ L.L.R. (2007)‚ "Insurance sector dynamics: towards transformation into learning organization"‚ The Learning Organization‚ Vol. 14‚ No. 6‚ pp. 510-23. Bennett‚ R. and Rundle-Thiele‚ S. (2004)‚ "Customer satisfaction should not be the only goal"‚ Journal of Services Marketing‚ Vol. 18‚ No. 7‚ pp. 514-23
Premium Insurance