KFC and the Global Fast-Food Industry in 2003-2004 Course: MGT 710 [pic] 1. Executive Summary This paper analyzes the market situation of the major U.S. fast-food firms in Latin America in 2004 from the perspective of the KFC Corporation. By analyzing political‚ economic‚ cultural‚ logistical‚ and competitive forces‚ a potential strategy for KFC to successfully establish a strong position in Central and South America is proposed. Through a thorough analysis‚ it was determined that KFC
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INSTITUTION: TABLE OF CONTENTS TABLE OF CONTENTS 1 INTRODUCTION 3 1. THE CHARACTERISTICS OF THE PRODUCT 4 2. PRODUCT 5 a) Dimension and focus 5 b) Aspects of differentiation and product quality 6 c) Product Portfolio 6 d) The Brand 7 3. PLACE 9 a) Commercial distribution concept 9 b) Logistics 9 c) The supply process 10 d) Intersuppliers 10 e) Points of Sale 11 4. PRICE 12 a) Price concept 12 b) Pricing strategy 13 c) Determinants of pricing strategy
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Barack Obama Two presedential candidates and many different issues between them. Both candidates have much to offer‚ but which will offer more to the country. Barack Obama has much to offer and has many good ideas to help better our economy and better everyones ideology in what the beleive. President Barack Obama’s ideas will benefit us all‚ weather you are rich or poor‚ middle class or upper class it will benefit us. His ideas will help the working class and will put many people back into work
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Tourism and Hospitality Research http://thr.sagepub.com/ Slow food versus fast food: A Zimbabwean case study of hotelier perspectives Muchazondida Mkono Tourism and Hospitality Research 2012 12: 147 originally published online 14 December 2012 DOI: 10.1177/1467358412470556 The online version of this article can be found at: http://thr.sagepub.com/content/12/3/147 Published by: http://www.sagepublications.com Additional services and information for Tourism and Hospitality Research can be
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I) Emergence The fast food culture emerged as early as the 19th century. During the Industrial Revolution‚ a large workforce was required to work for 10 to 12 hours a day. With so much work to be done‚ fast food was the idea of a quick and easy lunch. In India‚ fast food culture emerged in the decades after independence‚ starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture‚ so the change was gradual. Over a period of time‚ with a growth in the number of nuclear
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slides are allocated only on the basis that which can be easily managed. Go through this document to study abt the presentation content. Search for your content and study TREND IN GOLD PRICES 1. Why is gold best investment option? At the time of global depression and economic slowdown‚ investors are looking at parking their investments safely. And gold is the obvious choice as a safe investment haven During last two years‚ when all the asset classes have failed to perform‚ gold is the only investible
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Consumer or Company Who is to blame in the rising epidemic of childhood obesity? Some critics say the large corporations are at fault because they trick you into consuming their products. Others say it’s the consumers fault because ultimately the consumer has the last say in what he or she eats. Weintraub is correct in his article when explaining that the parent is at fault because they are responsible for purchasing the food. Parents need to step up and take control of their kids exercise
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Fast food has become a major phenomenon here in America. According to Eric Schlosser‚ he writes in the New York Times‚ on average $301‚369‚863 is spent a day on fast food. As Schlosser shows‚ American people are abusing fast food. In accordance with fast food binging‚ obesity has become a widespread epidemic. According to Joseph Mercola M.D.‚ on a personal website states obesity is‚ "A chronic condition that develops as a result of an interaction between a person ’s genetic makeup and their environment
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AMERICAN FAST FOOD IN KOREA 1. Compared to other East Asian countries‚ is Korea an ideal market? Korea is the only country in Asia where capital expenditure has revived in 2002. In the whole Asia fast-food chains were not hurt by the Asian economic crisis at the end of the 90’s. However in Korea‚ revenues of fast-food franchises fell by 25 per cent during the Asian financial crisis in 1997 and while the economy was under the influence of the shock. After some structural reforms in
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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