different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity
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| In the last 3 or 4 years‚ many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools‚ and why junk food and fast food should should be banned in schools across the UAE. Dubai Health Authority
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to protest against a can of Coke‚ a bottle of Pepsi‚ or a can of Folgers. Starbucks is both this ubiquitous brand and a place where you can go and break a window. You can’t break a can of Coke.’ The store was quickly repaired‚ and the protesters have scattered to other cities. Yet cup by cup‚ Starbucks really is caffeinating the world‚ its green-and-white emblem beckoning to consumers on three continents. In 1999‚ Starbucks Corp. had 281 stores abroad. Today‚ it has about 1200 – and it’s still
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Topic: Fast food should not be served in schools. Specific purpose statement: Lunches served in schools should be improved. Introduction. I. Attention getter: 20.1% as of the year 2010. 5 to 10 is the number of meals a child eats at school. The percentage of obese children in the US. The number is 4 times higher than 1970s. If you have been to elementary‚ middle or high school‚ at some time‚ you have been exposed to canteen food. II. Thesis: I am here to tell you why poor quality food should
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Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands 5. Effect of self-placement of habitual buying products on their sales 6. Determinants of consumer buying behavior through mega stores in (country name) 7. Consumer response towards country of origin (experiment) comparison between
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Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe‚ the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected
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1.1 INTRODUCTION Fast food is generally food or a meal which is pre-prepared‚ or which can be quickly cooked when you order it. You can buy fast food almost anywhere. Although fast food trend is quite new in Pakistan yet it is growing very fast‚ this indicate that such type of fast food restaurant have a very bright future in Pakistan .The two major fast food restaurants that have their outlets in the whole world‚ are giving tough competition to each other in Pakistan. Our research is based on
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people use to eat food that did not contain any preservatives. They would take a lot of time and care in preparation and the cooking of their own food. As a result those people did not have problems because all the food that they ate was natural and healthy. Nowadays‚ it’s the opposite for the younger generations; a lot of people‚ especially teens‚ young adults and working professionals find fast food appealing. As it can be seen‚ there are two kinds of foods: healthy food and fast food. One way to decide
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Brand loyalty is developed when the product fits the personality or the self image of the consumer‚ or when the brand offers the satisfaction or benefits the consumer is seeking and as stated before there are 2 kinds of approaches to brand loyalty. Cognitive brand loyalty can be defined as when a consumer is committed and involved when purchasing a product. Study by J. Walter Thompson‚ a large advertising agency‚ “brand loyalty can be found highest when consumers are personally involved with the
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International Business Assignment Abstract Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades‚ Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami‚ Florida in 1954‚ the company first started its menu dominantly of burger‚ fries‚ and soft drink. Since the restaurant grows‚ Burger King expanded the breadth of its menu by adding various non-beef items like chicken‚ fish and
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