ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 5‚ September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To‚ L.J. Institute of Business Administration Vastrapur‚ Ahmedabad Project Guide‚ Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.
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Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
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these businesses into the supplier development process supports our supply chain efficiency and effectiveness‚ as well as the company’s bottom line. It’s a vital part of our day-to-day business OBJECTIVES OF THE STUDY To know consumers attitude or opinion towards lays products. To study importance of point of purchase or total sales in marketing. To know from which
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this purpose. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. We express our gratitude’s towards our parents for their encouraging support‚ incandescent sprit and endurance towards the making of this project. In the end a special thanks to all members who are directly or indirectly associated with the project. Declarations We hereby declare that this “Research Project” and it
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Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
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Korea. In India for a decade now‚ LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach‚ latest global technology and product innovation. One of the most formidable brands‚ LGEIL has an impressive portfolio of Consumer Electronics‚ Home Appliances‚ GSM mobile phones and IT products
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in the course of this study. These include the previous researches which are as: 1. Sourabh Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety
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PRODUCT: ICE CREAM Stores: Mimo’s‚ MacDonald’s Mimo’s Target: all people with lower and middle incomes Mimo’s is a Colombian company created in 1979‚ specialized in the production and sale of ice cream and complementarity products‚ They offer different flavors of ice cream with different presentations‚ since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children. In Centro Chia the establishment
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