Wilfrid: Yeah same here‚ Im Wilfrid ‚ It is a great pleasure for us to be here today. Wai Mun: And im Wai Mun‚ we are the Year 1 Sem 1 student of Bachelor of Communication (Hons) Public Relations in Universiti Tunku Abdul Rahman (UTAR)‚ and will be your MCs for this ceremony. The ceremony will be starting shortly. We would appreciate it if you can kindly switch your mobile phones to silent mode. Thank you for your cooperation. Wilfrid: And now‚ let rise up and put our hands together to welcome the arriving
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this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that
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“Perception of teenagers towards online games and its effect” Introduction: Development in technology brings many things that people don’t have many years back. One of these things is online gaming that is provided by the internet. Online gaming is one of the widely used leisure activities by many people. Teenagers who are playing these online games said that they are playing these games just for fun‚ to keep away from the heat of the sun‚ without knowing that there are a lot of effects of playing
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MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends
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American University of Science and Technology Faculty of Business and Economics Consumer Behavior Starbucks’ Consumers’ Perception Instructor Dr. Jessica Antonios Prepared by Paul Najm – Sabah Abadan – Antoine Haikal – Christelle Abou Zeid – Elias Sahyoun – Fawzi Jaber May 2015 Contents Part 1: 3 Theoretical Review 3 1. Introduction – Perception (Exposure‚ Attention‚ and Interpretation) 4 2. Executive Summary 6 3. History and Growth 8 4. Mission Statement 9 5. Goals and Objectives 10 6. Logo
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“Perception of people towards Various Avenues of Investment for their savings” RICHA GUPTA‚ AMANDEEP KAUR‚ TANIA SHARMA RIMT-IMCT‚ MBA-II (A) MANDI GOBINDGARH Abstract India is thought to be the first rate investment. India has a vast potential for foreign investment and foreign players find it their next investment destination. There are various opportunities available in India for investing the savings of the person like mutual funds‚ fixed deposits etc. Savings form an important part of the economy
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initially‚ aggressive marketing strategies and innovative consumer friendly schemes has resulted in a sharp rise in their market share. At present many international brands like Sony‚ Samsung‚ Panasonic‚ Philips‚ LG‚ and Thomson etc. are competing with Indian brands such as BPL‚ Videocon‚ Onida etc. to capture Indian markets. This study has been focused on the consumer preference of consumer durable like television and the impressions of the consumers with regards to product‚ price‚ place and promotion
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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Ertiga‚ with a mixed sample of the population and to know the reason for purchase of car‚ the brand preference of the car consumer‚ factors which affect the consumer preference at the time of purchasing cars. This study has been done to know the market potential‚ the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions
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........................................................2 1.1.1 Early Beginnings …………………………….…………………......................2 1.1.2 Credit card processing evolves ..........................................................................2 1.1.3 Consumer Attitude.............................................................................................3 1.1.4 Penetration of Credit Cards................................................................................3 1.1.5 Latest trends in market
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