Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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MC Escher Maurits Cornelis Escher‚ usually referred to as M. C. Escher‚ was a Dutch graphic artist. He is known for his often mathematically inspired woodcuts‚ lithographs‚ and mezzotints. These feature impossible constructions‚ explorations of infinity‚ architecture‚ and tessellations. Early life Maurits Cornelis was born in Leeuwarden‚ Friesland‚ in a house that forms part of the Princessehof Ceramics Museum today. He was the youngest son of civil engineer George Arnold Escher and his second
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INTRODUCTION Consumers are responsible factor for the sales of any product or services.So‚ when a new product is launched in the market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words‚ the various reasons which govern and finally force the customer to go for that particular product and services.So‚ Consumer Behavior can
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OPERATION MANAGEMENT TERM PAPER on SUPPLY CHAIN MANAGEMENT AND OUTSOUTRCING OF MC DONALDS What is supply chain management? A supply chain is a system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources‚ raw materials and components into a finished product that is delivered to the
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ASSIGNMENT SUBMISSION SHEET MODULE TITLE : Advance Diploma in International Business COURSE WORK TITLE : Marketing Communication LECTURER : Pamela Wildheart Pilapil DEADLINE DATE : 24th July 2013 NAME OF GROUP MEMBERS NRIC/FIN NUMBER 1. Indah Febria Kusumadewi F2051477U 2. Dong JieRong G1181296T 3. Dengyanxia G0982387K 4. Yao Yimin G1180171X 5. Tran Khac Long G1083731L 6. James jerome francis G1257644M I certify
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(Shimmer‚ 2011) A Study on Consumer Behaviour Toward Dr. Martens Content 1. Introduction1 2. History of Dr. Martens2 3. Cultures and Subcultures6 3.1. Skinhead6 3.2. Punk7 3.3. Compare between UK and China9 4. Motivation and core values11 5. Conclusion15 6.Bibliography16 1. Introduction In fact‚ for most British people‚ Dr. Martens need no introduction since the brand has already become a British icon. Dr. Martens is known as a British
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its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So‚ it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care‚ oral care and household products. HUL‚ P&G‚ Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network
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Dear Mc Donald I have been a costumer for many years. I always get my breakfast and lunch from McDonald every day. I also recommend a lot of people‚ to go buy your food every day at mc Donald. That’s how much proud I was of your food‚ the quality of your food and ingredient were good and affordable. Everybody could afford something from McDonald. Another thing that I like about the company is the server and cashier‚ they are very nice to me when I go there I always feel welcome which is different
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TESCO’s Marketing Strategies and the UK Consumer Perceptions Introductory Background According to the report by Solar Navigator (2007) Tesco was founded by Jack Cohen‚ who sold groceries in the markets of the London East End from 1919. The Tesco brand first appeared in 1924. After Jack Cohen bought a large shipment of tea from T.E. Stockwell‚ he made new labels by using the first three letters of the supplier ’s name and the first two letters of his surname forming the word "TESCO". Tesco’s first
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Questionnaire Name: Age: Gender: Occupation: Address: 1. Where do you have a bank account? Private Public 2. How many bank Account/s do you have? ( Mention the Number in each sector ) Private__ Public__ 3. Mention the name of the most frequently used bank? _____________ 4. Do you use a phone? Yes No If‚ yes Landline Cell Phone Both 5. Which mode of banking do you prefer? * M-Banking (Mobile Banking) * E-Banking (Internet Banking) *
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