CASE :1McDonald’s : SERVING FAST FOOD AROUND THE WORLD SOLUTIONS: 1. What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen? Opportunities and threats faced by McDonald’s: Opportunities: * Market expansion was good. * High quality menu was served for low price. * Chain expanded to every nation. * Acceleration of International Growth. Threats: * Small percentage of sales commanding large share of food market
Premium Management Purchasing power parity Quality assurance
Harvard Business School 9-681-044 Rev. February 27‚ 1998 McDonald’s Corporation (Condensed) The bell rings and the Vehicle button lights up. "Welcome to McDonald’s! May I take your order please?" Through the sounds of a growling muffler and a blaring radio‚ a male voice responds‚ "Yes. Twobigmacsaquarterwithcheesetwolargefries . . . alargecokeandalargerootbeer." My fingers search desperately for the correct buttons on the order register as I struggle to remember and decipher the order. "Would you
Premium Hamburger
Four Principles of Scientific Management Taylor’s four principles are as follows: Replace working by "rule of thumb‚" or simple habit and common sense‚ and instead use the scientific method to study work and determine the most efficient way to perform specific tasks. Rather than simply assign workers to just any job‚ match workers to their jobs based on capability and motivation‚ and train them to work at maximum efficiency. Monitor worker performance‚ and provide instructions and supervision to
Premium Management Scientific method Hierarchy
McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers‚ cheeseburgers‚ double cheeseburgers‚ big Mac burgers‚ quarter pond burgers‚ tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation‚ serving more than 57 million people in 119 countries daily with more than 31‚000 restaurants worldwide in which 6‚899 are owned by company and 20‚499 are operated as franchise
Premium
Mc Donald’s Strategy Strategy is a plan of action that channels an organisations resources so that it can effectively differentiate itself from competitors and accomplish unique and viable goals. (cavusgil‚ knight‚‚ 2008) McDonald’s brand mission is to be customers’ favorite place and way to eat and drink. In order to achieve this‚ its global operations are aligned to work for a “Plan to Win” strategy which entails the 4 Ps – People‚ Products‚ Place‚ Price and Promotion. http://www.aboutmcdonalds
Premium Strategic management Franchising Cost leadership
per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities) • In China’s there was rapidly growing middle class (opportunities) • In China there are many lower income consumers that could not afford at Western fast food chains‚ which charge $3 for a basic meal. (threat) b. Sociocultural Environment • Chinese customers are eager to try out burgers and fries‚ which were vastly different from local Chinese quick service
Premium Fast food restaurant Fast food Chinese cuisine
McDonald Introduction of company The founder Ray Kroc in 1955‚ McDonald’s‚ since it acquired the sales company of the franchise of restaurants Dick McDonald brothers who operated in the "speedy system" from the United States San Bernardino‚ CA‚ and embarked on a joint operation began. In 2006 it became 51 years have established the first shop in the United States‚ Illinois‚ de plane‚ McDonald’s has been providing services to 50 million people every day in the store 119 countries around the
Premium Fast food restaurant
McDonald’s Repositioning the Golden Arches 01/30/2013 5. “In the middle of difficulty lies opportunity” - Albert Einstein Mc Donald’s is Global-and in Your Hometown Leading global foodservice retailer More than 34‚000 restaurants with 1.4 million employees Serving nearly 69 million people in 119 countries 80% of restaurants are franchised (Business model) Strategic Direction: “Plan to Win” (execution of 5 P’s) and “System Partners” (Franchisees‚ global suppliers
Premium
(1990) Building Successful Brands: The Strategic Options. The Journal of Consume Marketing‚ Vol. 7 Iss. 2‚ p11 Dunn‚ Michael and Davis‚ Scott (2003) Building Brands from the Inside Erdem Tulin‚ (1998) Brand Equity as a Signaling Phenomenon‚ Journal of Consumer Psychology 7‚ no. 2. Gerzema‚ Jon and Lebar‚ Ed (2008) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Jossey-Bass‚ p. 46‚ 135 Kinni‚ Theodore (1999) Training Godin‚ Seth (1999) Permission Marketing: Turning Strangers into
Premium Brand Marketing
PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By M.Yasir Hassan MANAGEMENT SCIENCE PROJECT Iqra University Islamabad Campus Fall 2011 ACKNOWLEDGEMENT All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge‚ instructions and support in making this project. Also‚ we would likely be grateful to our classmates
Premium Tea