* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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Consumer perception can be defined as a marketing concept that involves a customer’s impression‚ awareness‚ and consciousness about a brand that are offered. Consumer perception is important for both consumer and marketers because customer act and reach based on their perception‚ not on the basis of objective reality and it is important for marketers to understand the whole concept of perception so they can determine what are possible factors that influence consumers to buy. Sensation associated
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Climate Change(ing) Popular Perception One of the biggest‚ but most underrated problems we face in our world today is global warming‚ or as some call it‚ “climate change”. Global warming is defined by the Merriam-Webster Dictionary as “an increase in the earth’s atmospheric and oceanic temperatures widely predicted to occur due to an increase in the greenhouse effect resulting especially from pollution.” The cause of this warming of the overall atmosphere of earth is anthropogenic‚ or in other words
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I will now look how I perceive colour on the percept. When analysing sensory perception I explained the process of how the eyes see the percept through wavelengths of light‚ which is transmitted at different wavelengths and frequencies. The main source of light would be sunlight. The scale of the wavelength and frequency for light determines the colour seen‚ as every colour has its own wavelength and frequency. When perceiving colour the spectrum of the wavelengths stretches from short wavelengths
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1. Introduction Consumers have a number of abiding images of themselves. Those self-images are very closely associated with personal characteristics‚ memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Marketers have long tried to appeal to consumers in terms of self-reference and involvement‚ because according to Bettman‚ Capon and Lutz. consumers combine involvement and self-reference with information about product attributes
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Perception of a True Woman The” cult of true womanhood 1820-1860” an article by Barbara Welter‚ identifies the definition and perception of what a “true woman” really is. The author begins the article with how a woman was viewed by men in the nineteenth century‚ as a hostage in the home that men were able to look back at and come home to. While she quickly adds in that we live in a society with changing values‚ a true woman is a true woman no matter where she is and where she is from. Whoever
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Our senses are based on perception‚ which is our ability to use of our combined senses to understand the world. We can easily get fooled by our senses because our minds tend to send for too much information or too little information at times where‚ we get tricked into thinking too critically about something or we do not think too much about it. For example‚ when we listened to the continuous increasing octave‚ our minds got fooled by our senses as we trusted our senses into thinking it were continuously
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Social Perception * Intro * We form impression spontaneously because people are unpredictable * People are active- you want to know why someone did that * When you interact with someone you are affecting their behavior * What information do you use when forming an impression of a person? * We use demographic (age‚ ethnicity‚ etc.) * We use these quite often because they are obvious * You get a third person input * Continuum Model
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Explain how consumers form evaluations of brands. Show how marketers seek to influence this process using examples from the marketing activities of an organisation of your choice Introduction Evaluation is the process of judging or determining whether an activity or product meet a specified criteria. According to Cambridge Advanced Learner’s Dictionary‚ to evaluate is ‘to judge or calculate the quality‚ importance‚ amount or value of something. When consumers evaluate a brand‚ they are trying
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Title of the Article: 3 Personality Types That Can Harm Your Business Date of the Article: July 24‚ 2012 Source of the Article: http://www.entrepreneur.com/article/224046 Topic: Personality and Perception The candidate Pierce Howard interviewed for a sales position at his consulting firm‚ CentACS‚ won him over with her work experience‚ friend-of-a-friend connection and good looks. But it didn’t take long after she started working at the Charlotte-based firm for her to prove herself a nightmare
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