LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities‚ knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies
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Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a
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Financial Plan In financing any business the business owner must have a clear financial plan. A clear financial plan provides invaluable help in keeping a business focused and generating a profit. Without a financial plan it is impossible to know how the business is performing. In the Denny’s franchise agreement a potential franchisee must have a minimum net worh of €800‚000 of which €250‚000 must be cash. Denny’s insist on a clear financial plan so that they are satisfied that the potential
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the current ones (Blanco.C.F‚ Blasco.M.G & Azorin.I.I‚ 2010). The basic of mobile advertising that using the medium of communication choose the simple and most direct way that is Short Message Services (SMS) to transmit the information to the consumer. Zabadi.A.M.A ‚Shura.M & Elsayed.E.A (2012) mention the need to create new mediums for advertising has lead to the creation of new-age media such as short message service (SMS) advertising. Not only SMS but as advance technology that introduce smartphone
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problems relating to product‚ price‚ place and promotion of the 4 P’s of the marketing mix. The American Marketing Association defines Marketing Research as follows:- Marketing Research is the function which links the customer‚ consumer and public to the marketer through information used to identify and define marketing opportunities and problems; generate refine and evaluate actions; monitor marketing performance; and improve understanding of marketing as a process.
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GROUP ASSIGNMENT: A SURVEY ON THE NON-MUSLIM SOCIETY TOWARDS ISLAM (A FOCUS ON NON-MUSLIM YOUTH) Introduction Da’wah is compulsory on every Muslim in world. This activity has been done over a long time ago by our Prophet and his Companions. As a Muslim‚ it is made obligatory upon us to continue this journey by inviting others (non-Muslims) to Islam. This report presents the information about the Perceptions of non-Muslims to Islam. This survey was conducted on April 2013. The purpose
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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM
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students finish this chapter they should understand that: • Perception is a three-stage process that translates raw stimuli into meaning. • Products and commercial messages often appeal to our senses‚ but we won’t be influenced by most of them. • The design of a product today is a key driver of its success or failure. • Subliminal advertising is a controversial—but largely ineffective—way to talk to consumers. • We interpret the stimuli to which we do pay attention according
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ANALYSIS OF CONSUMER PERCEPTIONS TOWARD BIOTECHNOLOGY AND THEIR PREFERENCES FOR BIOTECH FOOD LABELS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Science in The Department of Agricultural Economics And Agribusiness By St. Everald A. Mclennon B.S. Louisiana State University‚ 1999 December‚ 2002 ii ACKNOWLEDGEMENTS It is my pleasure to express
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CONSUMER’S PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB Pawan Singh Rathour ABSTRACT India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users‚ indicating that more Internet users are becoming comfortable to shop online. The capability of purchasing without leaving your place is of great interest to many consumers. Not only
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