Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
Premium Higher education Likert scale Student's t-test
these businesses into the supplier development process supports our supply chain efficiency and effectiveness‚ as well as the company’s bottom line. It’s a vital part of our day-to-day business OBJECTIVES OF THE STUDY To know consumers attitude or opinion towards lays products. To study importance of point of purchase or total sales in marketing. To know from which
Premium Marketing Potato chip Lay's
this purpose. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. We express our gratitude’s towards our parents for their encouraging support‚ incandescent sprit and endurance towards the making of this project. In the end a special thanks to all members who are directly or indirectly associated with the project. Declarations We hereby declare that this “Research Project” and it
Premium Lay's Snack food Potato chip
Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
Premium Cosmetics Personal care
DECLARATION I hereby declare that this project report is the result of 2 month summer training done by Jitesh in VISHAL RETAIL PRIVATE LIMITED. This is to further declare that this project report is authentic and a group effort and not submitted by any other student previously to receive a degree. DATE: Jitesh BUSINESS DEVELOPMENT PROJECT UNIVERSITY SCHOOL OF MANAGEMENT STUDIES G.G.S. INDRAPRASTHA UNIVERSITY SUMMER TRAINING REPORT JUNE-JULY 2007
Premium Retailing
in the course of this study. These include the previous researches which are as: 1. Sourabh Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety
Premium Marketing Environmentalism Environment
number of models in sync with their competition and every customer purchase is dependent on many factors which are beyond the product alone. Today‚ the major run for players in the two wheeler industry is not only for sales but more meticulously towards offering better service in the form of after-sales service. The competition starts in the concept of after sales service being delivered by the two wheeler company. So it has become the order of the day for two wheeler giants to infuse worthy capital
Premium Bajaj Auto
Implementation of 40 Mega Food Park Projects as on 28.02.2014 S No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Name Srini Food Park Pvt. Ltd‚ Andhra Pradesh M/s Godavari Mega Aqua Park Pvt. Ltd.‚ West Godavari‚ Andhra Pradesh M/s Smart Agro Industries Corporation Pvt. Ltd. North East Mega Food Park Ltd‚ Assam M/s Keventer Food Park Infra Ltd.‚ Bhagalpur‚ Bihar M/s Pristine Logistics &Infraprojects Pvt. Ltd.‚ Khagaria‚ Bihar M/s JVL Mega food Park Pvt.
Premium States and territories of India Uttar Pradesh
1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s‚ the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance‚ Jewellery is valued as an important savings
Premium Null hypothesis Sampling Statistical hypothesis testing
for Data Collection‚ Procedure for Data Analysis‚ Pilot Study and Summary. This research used non-experimental design which is survey to investigate the effects of teaching methods‚ students’ performance achievement and students’ personal emotion towards examination oriented education system. 3.2 RESEARCH DESIGN A factorial survey questionnaires design was used to investigate the effects of three independent variables; namely teaching method‚ students’ performance achievement and students’ personal
Free Scientific method Null hypothesis Education