several years. FMCGs have a short shelf life‚ either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods – are highly perishable. Other goods such as alcohol‚ toiletries‚ pre-packaged foods‚ soft drinks and cleaning products have high turnover rates. The following are the main characteristics of FMCGs: • From the consumers’ perspective: o Frequent purchase o Low involvement (little or no
Premium Marketing Environmentalism
Wal-mart foreign expansion Wal-mart is the world’s largest retailer. The company employs some 1.8million people‚operates3‚900 stores in the united states and 2‚700 in the rest of the world‚ and generated sales of $345 billion in the fiscal year ending january31‚2007. some $77billion of these sales wrer generated in 15 nations out side of the united states. Facing a slowdown in growth in the united states‚ wal-mart began its international expansion in the early 1900s when it entered mexico‚ teaming
Premium United States Mexico Commerce
CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
Premium Chocolate Lotte Spearman's rank correlation coefficient
India has been described as one of 12 mega-diversity countries possessing a rich means of all living organisms when biodiversity is viewed as a whole. The greater the multi-diversity of species‚ greater is the contribution to the biodiversity. India’s rich biological diversity - its immense range of ecosystems‚ species and genetic forms is by virtue of its tropical location‚ climate and physical features. India’s fabulous biodiversity is estimated to be over 45‚000 plant species representing about
Free Biodiversity Plant Conservation biology
Journal Article Review #2: Consumers’ Attitudes toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods: Intrusiveness‚ Perceived Loss of Control‚ and Irritation by Ricky R. Roulston Data Analysis Methods BSBA #4 PURPOSE Utilizing Psychological Reactance as the framework‚ the study presented in this article sought to comprehend the nature and significance of consumer perceptions in relation to two primary direct marketing methods: unsolicited
Premium Direct marketing Marketing
Wal-Mart Stores Inc.‚ May 2002 Robert M. Grant Wal-Mart Stores 1. TO WHAT EXTENT IS WAL-MART’S PERFORMANCE ATTRIBUTABLE TO INDUSTRY ATTRACTIVENESS AND TO WHAT EXTENT TO COMPETITIVE ADVANTAGE? A company has a competitive advantage over its rivals when its profitability is greater than the average profitability of all companies in its industry. It has a sustained competitive advantage when it is able to maintain above-average profitability
Premium Wal-Mart Supermarket Retailing
INTRODUTION: There are various investment avenues prevail in the world which gives the opportunity to create better portfolio that suitable for investment objectives. In the investment world‚ generally people are different in the abilities to take the risk. The investment in stocks bears a higher amount of risk which is main reason for formation of mutual funds and also the mutual funds are gives a professionally managed portfolio to the investor. This project has the objective to
Premium Mutual fund Investment Hedge fund
SUMMER PROJECT REPORT “Study on increasing market share by understanding Consumer Perception”. ORIENTAL CUISINES PVT LTD THE FRENCH LOAF Submitted in partial fulfillment of the requirement of post graduate degree of Master of Business Administration Prepared By Rajalakshmi.K Amrita School of Business‚ Amrita Vishwa Vidyapeetam‚ Bangalore Under the guidance of Mr.Ramesh Kamath Chief Operating Officer‚ OCPL Dr.Pooja Sharma Professor‚ Marketing Amrita School of Business Acknowledgement
Premium Bread Marketing Bangalore
Wal-Mart Case study analysis Submitted by: Sarfaraj Heranja Roll No.: 33 Submitted to: Prof. Karan Shashtri VRIO framework of Wal-Mart Capabilities Valuable? Rare? Hard to Imitate? Support by organisation? IT investments and systems Y N N Y Economies of scale Y N N Y Relationship with suppliers Y Y Y Y Distribution system Y Y Y Y Low price offerings Y Y Y Y Culture Y Y Y Y Core competencies: Relationship with suppliers: WalMart known for their supply
Premium Wal-Mart Supply chain Supply chain management
Introduction: WAL-MART is the largest revenue earning public corporation and a regularly featured organization on fortune 500 list. Wal-Mart Stores‚ Inc. or Wal-Mart is an American public corporation that runs a chain of large‚ discount department stores. It is the world ’s largest public corporation by revenue‚ Founded by Sam Walton in 1962‚ it was incorporated on October 31‚ 1969‚ and listed on the New York Stock Exchange in 1972. It is the largest private employer in the world and the fourth
Premium Wal-Mart