Business and Economics Consumer Behavior Starbucks’ Consumers’ Perception Instructor Dr. Jessica Antonios Prepared by Paul Najm – Sabah Abadan – Antoine Haikal – Christelle Abou Zeid – Elias Sahyoun – Fawzi Jaber May 2015 Contents Part 1: 3 Theoretical Review 3 1. Introduction – Perception (Exposure‚ Attention‚ and Interpretation) 4 2. Executive Summary 6 3. History and Growth 8 4. Mission Statement 9 5. Goals and Objectives 10 6. Logo and Slogan 11 7. Target Market 13 8. 4P’s (Product‚ Price
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50 servings Php 30 % STANDARD RECIPE CARD Cheese Omelet Name of Dish: Portion Nos.: Portion Size: Sales Price: Portion Cost:
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic
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The Ready to Eat Breakfast Cereal Industry in 1994 Market demand for cereal was elastic 1. Why has RTE cereal been such a profitable business? What changes have led to the current industry crisis? Profitability- a. RTE has been very profitable – posting ROA’s in the 15-30% range. b. Restrained competition thru effective unwritten agreements for the big three to work together on restricting – trade dealing‚ in-pack premiums‚ and vitamin fortification‚ these were viewed as powerful tools for
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Market Analysis for case of Giant Consumer Products DATE: Nov‚3 ‚ 2014 TO: Professor. Tim Gilbride FROM: Xiaorong (Sharon) Yi‚ Tongbo (Tony) Cheng SUBJECT: The Sales Promotion Resource Allocation Decision _____________________________________________________ Purpose Statement This report determines that in order to generate short-term sales lifts‚ Frozen Foods Division (FFD) of Giant Consumer Product (GCP) should put Nature Meals on promotion. The recommendation is based on the analysis of existing
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United Cereal Case Study I. Key Problem United Cereal is a diversified company established in 1910 by Jed Thomas. The company produces snack foods‚ dairy products‚ beverages‚ frozen foods‚ baked goods‚ and cereals. The cereal industry generates one third of United Cereals revenue. United Cereal focuses on “commitment‚ diligence‚ and loyalty” which attracted many people to work for the company. Jed expected his Managers to adhere to a strong set of values and wanted committed Managers that
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Consumer Market Profile Worksheet Page 1 of 1 1. Demographic market description: Describe the demographic details of your target market. The following items include general descriptive categories you might identify for your customers. Skip items which are not applicable and add items that are. • Age range • Income range • Sex • Occupation • Marital Status • Family size • Ethnic Group • Level of Education • Home ownership • Other 2. Geographic market description: • Area served
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Skinny Healthy Breakfast Topic: Ten minute breakfast Purpose: To inform Specific Purpose: To inform my audience about several unexpected benefits that we can get from eating breakfast. Central Idea: People who normally consume breakfast will get several benefits not only on their health but also their weight. Introduction How many times have you skipped breakfast because you are too rushing to go to class? Many of you may think that breakfast is not such an
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this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that
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