SCHOOL OF BUSINESS MANAGEMENT A.D.B.A Examination CONSUMER BEHAVIOUR Total Marks: 100 Section A – (5 x 15 = 75 marks) Answer any FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe
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SHOPPING PERCEPTIONS OF OFFLINE SHOPPERS Manouchehr Tabatabaei‚ Georgia Southern University‚ mtabatab@georgiasouthern.edu ABSTRACT Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However‚ there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception
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Impact of 100 % FDI in Retail Sector on Indian Market and Consumers ABSTRECT:- Foreign Direct Investment- “FDI is an investment which has involves the investment of foreign funds into enterprises that operates in a different country of origin from the investor”. The Indian government’s department of industrial policy and promotion has passed a proposal to allow up to 51% FDI in multi-brand retail and 100% in single brand retail. It is a measure of foreign ownership of domestic productive assets
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BFJ 104‚9 CASE STUDY 766 Packaging of children ’s breakfast cereal: manufacturers versus children Department of Retailing and Marketing‚ The Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Keywords Food‚ Children‚ Consumer behaviour‚ Marketing Abstract Based on primary research from both a child consumer and manufacturer perspective‚ this article explores the breakfast cereal market and the perceptions of packaging from the perspective of a child. Specific consideration
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This novel strongly gives off the vibe of a soap opera. The classic novel Breakfast At Tiffany’s‚ by Truman Capote‚ is about an unnamed man who moves to New York to pursue his writing career and a woman named Holly‚ whom he is in love with‚ who is unknowingly aiding a drug transaction. The author’s use of symbolism reflects that freedom can be a good thing‚ however it can also lead to an inability to commitment or lack of deep connections with others‚ which powerfully gives feelings of sympathy towards
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1. According to Erikson According to the Erik Erikson‚ the "Breakfast Club"" adolescences are in the "Identity vs. Role Diffusion" Stage. During this period‚ teenagers seek to determine what is unique and distinctive about themselves. As they are in transition from childhood to adolescence‚ teens are trying to find themselves; "Who am I?" is the major question of the stage. Teens are trying to establish a sense of self‚ so they engage in a new type of behavior‚ roles or activities; they are very
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soda. Consumers are never far from advertisements‚ product packages‚ radio television commercials‚ and billboards-ALL CLAMORING FOR OUR ATTENTION. The messages to which we do choose to pay attention often wind up differeing from what the sponsors intended‚ as our own unique experiences‚ biases‚ and desires. Sensation: refers to the immediate response of our sensory receptors (eyes‚ ears‚ nose‚ mouth‚ fingers) to basic stimuli such as light‚ color‚ sound‚ odor and texture. Perception: the process
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The taste of its products did not suit Indian breakfast habits which included milk‚ biscuits‚ bread‚ jam‚ butter‚ idlis‚ paranthas‚ etc. 2. Positioning mistakes: a. Advertisements and promotions gave the product a “health product” image instead of its successful “fund-and-taste” positioned in the United States. So‚ it catered to a narrow market. b. Higher prices gave the brand a “premium image”. However‚ it did not help as even the high end consumers failed to perceive any extra benefits form the
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Claire Standish is one of the teenagers spending her weekend in detention in the movie‚ The Breakfast Club. Claire represents the “popular” clique. Claire is known as a princess; she is spoiled and gets what she wants. Even though Claire has money‚ friends‚ and gets what she wants‚ she is still unhappy. Claire feels like she is misunderstood. Claire comes off as being conceded‚ but says that she hates being that way. Towards the end of the film‚ as the group open up to one another Claire says she
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the day. Thus‚ the first thing I do when I wake up is have a big breakfast which usually consists of scrambled eggs‚ pancakes and a glass of orange juice. There’s something that most countries of the world have in common‚ that’s eating breakfast to start the day off right. Have you ever wondered what people in other parts of the world eat for breakfast‚ in countries such as Japan‚ Italy or even Nigeria? To begin with‚ having breakfast in Japan would be an experience itself. Their dishes certainly
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