Abstract My dissertation is on the topic CONSUMER PREFERENCE TOWARDS MCDONALD’S. It talks about the fast food sector to which McDonald’s belongs competitors‚ threats and the costumer satisfaction and preference towards MCDONALD’S outlet in DUBAI. McDonald’s is a part of McDonald’s Corporation US. As a part of our research work are trying to understand the costumers satisfaction level and preference which can fulfill all the costumer needs which will be further classified n further discussed
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satisfied about customer services in KFC. * The majority of the respondents feelthe hygiene quality in KFC is average. * The majority of the respondents feel the KFC food is good. * The majority of the respondents feel the KFC focus its image towards students. * The majority of the respondents feel that category added to KFC food became healthier is vegetables/fruits. * The majority of the respondents feel the dairy/proteins added to current KFC food is little. * The majority of the
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this purpose. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. We express our gratitude’s towards our parents for their encouraging support‚ incandescent sprit and endurance towards the making of this project. In the end a special thanks to all members who are directly or indirectly associated with the project. Declarations We hereby declare that this “Research Project” and it
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Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction A Jamal‚ MMH Goode - Marketing Intelligence & Planning‚ 2001 - emeraldinsight.com ... According to Mintel (1999)‚ branding in the precious jewellery market largely exists in the ... customers who generally had a high income level with more preference towards precious jewellery ... The sample was then selected from each strata randomly using the customer profiles of ... Cited by 108 Related
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quality ‚ advertisement‚ taste‚ packaging‚ brand‚ loyalty ‚ etc. I also would come to know which particular brand of chocolate is most preferred by the people of dif ferent age group. Consumer Preference- All marketing starts with the consumer . So consumer is
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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Consumers preference towards the brands GAP and Marks and Spencer This chapter is about research methods which would be used for taking the research further. It forms the basis for the entire approach used ‚ tools of data collection‚ methods. Bryman and Cramer (1990) gave the research model. This model is very useful in understanding the research process and it makes the research more easy and simple to follow and understand. Adapted from: Bryman and Cramer (1990)‚ Research Process 4.2 Research
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SERVICE SECTOR IN INDIA: GROWTH AND PROSPECTS ABSTRACT The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability. This paper mainly focuses on contribution of service sector to the economy‚ its performance‚ problems‚ growth and challenges. The paper also comes out with the latest GDP detail regarding service sector. Introduction: The Services Sector constitutes
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RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut‚ every time they
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