The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator Author(s): Shih-Chieh Chuang‚ Chia-Ching Tsai‚ Yin-Hui Cheng and Ya-Chung Sun Reviewed work(s): Source: Journal of Business and Psychology‚ Vol. 24‚ No. 4 (Dec.‚ 2009)‚ pp. 485-491 Published by: Springer Stable URL: http://www.jstor.org/stable/27753928 . Accessed: 19/02/2013 01:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
Premium Advertising Brand Mobile phone
For years‚ McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems from their respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originate from the differences in their respective processes. Exhibits 1 and 2 show the
Premium Production and manufacturing Manufacturing Hamburger
Integrated report for McDonald ’s Corp. McDonald’s Corporation‚ which is famous for its BigMac and Happy Meal all over the world‚ is the world’s largest chain of hamburger fast food restaurant. The business started in the United Stated in 1940 as a barbecue restaurant‚ but the business has boomed in the following decades and ranked No. 111 of Fortune 500 in 2013 (CNN Money). For 2013‚ the company had total revenues of 28‚105‚700 USD and had a net income of 5‚585‚900 dollars. Among these huge revenues
Premium Generally Accepted Accounting Principles Financial ratio Balance sheet
McDonald’s‚ My Favorite Restaurant McDonald’s is a fast food restaurant chain and “has over 32‚000 locations in more than 100 countries around the globe” (McDonald’s website). It is one of most popular fast food restaurants in the world‚ and preferred by a lot of people. The restaurants are very modern and cozy and always have a place for children to play in. It is also known for their Happy Meals‚ which contains a hamburger‚ french fries and the always desired toy. McDonald’s is my favorite fast
Premium Hamburger
McDonald’s Corporation Business Strategy Customers are the foundation of successful business-level strategies and Levels should never be taken for granted. When selecting a business-level strategy the firm determines: 1. Who will be served‚ 2. What needs those target customers have that it will satisfy‚ and 3. How those needs will be satisfied. McDonald’s answers to these 3 questions were: 1. People of various ages globally‚ 2. A quick‚ delicious‚ and non-expensive meal‚ 3. They offer
Premium Fast food Restaurant
they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods‚ which assume a piecemeal process
Premium Tourism Factor analysis
Running Head: RACIAL PREFERENCE 1 Whites Swim in Racial Preference Samantha N. Brown Ivy Tech Community College RACIAL PREFERENCE 2 Abstract Taking a personal perspective and/or look into to what privilege or white privilege is and/or means and how it relates to others of different
Premium Race Racism White people
benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products‚ they would like to ask the opinion
Premium Marketing Laundry detergent Mobile phone
Although McDonald’s and Burger King are the two largest fast food restaurants in the world‚ McDonald’s service and quality far exceeds Burger King’s. This would be considered important information to people who consume food or require services at McDonald’s or Burger King‚ whether on a regular basis or not so constantly. This information could also be useful to employees who are new to the companies and to perspective investors or buyers. McDonald’s was founded on April 15‚ 1955 in Des Plaines‚
Premium Hamburger Burger King
EXECUTIVE SUMMARY The United Arab Emirates is seeing a more cosmopolitan‚ consumer-oriented lifestyle evolve‚ buoyed by oil revenues‚ massive infrastructure development‚ and a growing multinational workforce. The U.A.E. is a federation of seven states‚ or emirates‚ bordering on the Arabian Gulf and surrounded by Qatar‚ Saudi Arabia and Oman. Together‚ Abu Dhabi‚ Dubai‚ Sharjah‚ Umm al-Qaiwain‚ Fujairah‚ Ra’s al-Khaimah and Ajman occupy 83‚000 square kilometers with 700 kilometers of coastline
Premium United Arab Emirates Dubai