whether the company’s operating system‚ so vital in guaranteeing uniform quality and service at every McDonald’s outlet‚ was suited to the new circumstances the company faced. Consumers were changing: in addition to an increasing‚ yet variable‚ concern for ‘healthy’ food‚ there was a growing concern for the environment among consumers. A study of Americans in the summer of 1989 had found that 53% of those questioned had declined to buy a product in
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By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to thank all those who have directly or indirectly helped me complete
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References: 1. Envision – Apeejay’s commerce and Management journal 2. Ennew (1993) “Importance of Service attribute”‚ Journal of Marketing Research.‚ Vol13‚ pp263-269 3. Hillier (2003)” Brand Preference and customer satisfaction in insurance “Journal of Retailing and Consumer Ser vice‚ Vol15‚ No 1 pp52-62 4. Joseph David (2003)Free Press‚ New York 5. Lease Ronald C.‚ Wilbur G. Lewellen and Gary G. Scharbaum (1976)‚ “Market Segmentation: Evidence on the Individual Investor”‚ Financial
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expansion of loyalty concept to include preference for shopping mall and / or a hypermarket – deciding where to buy in an increasingly complex retail mall globe and hence this research has tried to find out the shoppers’ retailing attitudes and behavior in shopping malls and hypermarkets. Additionally‚ this study has also attempted to investigate the competition posed by the ‘No Frills’ lifestyle stores and the hypermarkets like BigBazzar‚ Easy Say etc towards the shopping malls‚ and whether the former
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way from being just a burger stand in San Bernardino‚ California in 1940. The original owners were two brothers‚ Richard and Maurice McDonald. The hot dog stand evolved into a restaurant offering 25 items on the menu. In 1947‚ Richard and Maurice (going forward the “McDonald Brothers”) decided to shutdown the restaurant to renovate to improve the business. The McDonald Brothers wanted to meet the demands of their customers‚ young and on the move. The idea was to create a Speedee Service Systems‚
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Purchasing Luxury Goods: consumer behaviour of international students in the UK By SRICHAN SRIVIROJ 2007 A Dissertation presented in part consideration for the degree of MSc in International Business. i Acknowledgement I would like to express my deepest sense to my supervisor Dr. Nick Ellis for his patience‚ time‚ and guidance. I am also in debt for his valuable time in scrutinizing through this study‚ which could have never been accomplished without his excellence advice
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Critically discusses the process of operations management and how it is done within your organization‚ using the terms just defined. Find at least one internal area where operations management is implemented‚ discuss the process‚ and comment on the relative effectiveness of the process. What OM techniques are used? How? If not used‚ why not (e.g.‚ lack of time‚ lack of knowledge‚ culture resistance‚ complexity)? Who uses them (what level in the organization—e.g.‚ operational/tactical‚ strategic)
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Working at McDonald’s is an article that emphasizes how irrelevant working in high school is on the scale of importance in life. Amitai Etzioni points out that teenagers are distracted by repetitive jobs when they should be focusing on their education. Etzioni makes his argument about teenage jobs undermining school attendance and involvement‚ imparting few skills that will be useful later on in life‚ and skewing the values of teenagers especially their ideas about the worth of a dollar. McDonald’s
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Apple launched iPod‚ the world’s first portable hard disk media player in 2001. The launch of the iPod has brought about a revolution in the music industry with preferences of the consumers having changed from physical sales to digital sales. We would study the iPod phenomenon and the factors that have led to its tremendous consumer response. Currently‚ Apple iPod is the leader in portable music player devices all over the world. With sales of more than 45 million iPods in the period from July
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AN INVESTIGATION OF CONSUMER ATTITUDES TOWARDS HOTELS BECOMING SUSTAINABLE Laura Smith BSc (Honours) Student Hotel and Tourism Management Institute Switzerland ABSTRACT Climate change and the environment continue to be growing concerns for humankind. It is claimed that consumers are now demanding that products and services produced should be more sustainable and green in nature. Arguably‚ the question arises of whether or not the consumer actually considers a hotels’ transition to sustainability
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