COMPONENTS:- I. INTRODUCTION II. OBJECTIVES III. RESEARCH METHODOLOGY IV. LIMITATIONS OF THE STUDY V. ANALYSIS AND FINDINGS VI. SUMMARY VII. BIBLIOGRAPHY VIII. ANNEXURE CERTIFICATE This is to certify that the project work entitled “CONSUMER PREFERENCE FOR FROZEN FOOD” which is being submitted by “MANISHA” a student of final year of Bachelor of Business Administration of Khalsa college for women under Punjab university‚ Chandigarh under the supervision and guidance of “Ms. POOJA CHATLEY” it
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3.4. INFLUENCE OF CONSUMER’S ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am
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Work Culture Preferences Milo Montes BCOM/275 August 12‚ 2011 Charles P. Matson Work Culture Preferences After completing the Work Culture Preferences my results reflected that I am high powered‚ supportive‚ and well resourced. The results indicate that I enjoy high paying demanding jobs with rapid career advancement as well as chances to learn new skills and try different jobs. I agree with this assessment because it aligns almost exactly with the work culture in my current organization
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Consumer Report 1 Consumer Union & Consumer Report Sim Yi’en Evynn MT219 - 26 Consumer Report 2 There are five consumer buying decision processes and they are problem recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post-purchase evaluation. In my opinion‚ Consumer Reports information most impact information search. Information search involve two aspects of information search‚ the internal search and external search. As to how Consumer
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1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect‚ cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference
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and even though considered a veteran for serving in the military can only receive a veterans’ preference based on their dates of active duty service‚ and if they are discharged under an honorable or general discharge. Some would think that this preference is given to any who have served but then again for those that do not meet the qualifications they are not given the privilege. The veterans’ preference is remarkable to have since its benefit after serving to assist in finding a job after being separated
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Abstract This experiment was conducted to study gender differences in mate selection preference. 82 participants‚ aged 17-23 years and have never been married were randomly selected for the experiment in a convenience sample. Participants were given a survey- listing considerations important to people in choosing a life partner- to complete. Participants had to rate how willing they are to marry a person with a certain characteristic; each characteristic is rated individually on a 7-point scale
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Sex differences in parental investment and sexual selection investigation. Abstract. The study explored how differences in gender affect the partner preferences. Results were obtained through a questionnaire of school-aged individuals. The researchers expected that the results to show a difference in preferences of the characteristics of a partner depending on gender which is linked to the ideas of sex differences in parental investment and sexual selection. The results were consistent with
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A Study on Brand Awareness and Brand Preference of Century Ply by Construction Engineers with special reference to coimbatore city Questionnaire 1) Name: 2) Name of the company: 3) Owner / Designation: 4) No.of year Experiance in the Field: 5) Age: 1) 20-30 2) 31-40 3) 41-50 4) 51 and above 6) Which is the first company among the following which comes to your mind when you think of ply boards? (Kindly tick the appropriate answer) i. Century ply ii. Kit ply iii
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Demand in the Market for Money: The Liquidity Preference Framework Whereas the loanable funds framework determines the equilibrium interest rate using the supply of and demand for bonds‚ an alternative model developed by John Maynard Keynes‚ known as the liquidity preference framework‚ determines the equilibrium interest rate in terms of the supply of and demand for money. Although the two frameworks look different‚ the liquidity preference analysis of the market for money is closely related
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