Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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A TERM PAPER ON CONSUMER LEARNING Course Name: Consumer Behavior Course No: 325 Submitted To Dr. A.N.M. Sayeedul Haque Khan Professor Department of Marketing University of Dhaka Submitted By Moidul Islam Roll No: 139 Section: A Batch: 15th Department of Marketing University of Dhaka Date of submission: September 14‚ 2011
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INFLUENCE OF ADVERTISEMENT IN CONSUMER BRAND PREFERENCE (SPECIAL REFERENCE TO SOFT DRINK MARKET IN MANMUNNAI NORTH D.S DIVISION BATTICALOA) Miss. Vithya Vivekananthan‚ Faculty of Commerce and Management‚ Eastern University‚ Vantharumoolai‚ Sri Lanka vcvithya@gmail.com ABSTRACT Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference‚ all the resources such as
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Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries profound truth in it.
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- Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises
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competitors. In the context of product and brand management‚ a number of studies have shown various effects of risk aversion on consumers’ decision making. This conceptual paper aims to discuss about how risk-averse consumers behave in choosing particular brand in smarthphone market and how that risk aversion lead to the brand loyalty‚ brand trust and brand affect. Keywords: consumers‚ brand‚ smartphone‚ risk aversion‚ brand trust‚ brand affect‚ brand loyalty. Introduction The more sophisticated
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1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. The Tri-Component Model is made up of three potential parts including cognitive‚ affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Disneylandisan interesting placewhereyou
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Defining Operations Management Every business is managed through multiple business functions each responsible for managing certain aspects of the business.Figure 1-1 illustrates this by showing that the vice president of each of these functions reports directly to the president or CEO of the company. Marketing is responsible for sales‚ generating customer demand‚ and understanding customer wants and needs. Finance is responsible for managing cash flow‚ current assets‚ and capital investments. MIS
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Handling Consumer Data Introduction When I visit my local Caltex Woolworths petrol station on “cheap fuel Wednesday” to cash in the 8c per litre credit that my Wife earned the previous Friday buying the groceries with our “Everyday Rewards” card‚ I did not‚ until researching this report‚ have any clue as to the contribution I was making to a database of frightening proportions and possibilities… nor that‚ when I also “decide” to pick up the on-sale‚ strategically-placed 600mL choc-milk‚ I am
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CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience
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