........................................................2 1.1.1 Early Beginnings …………………………….…………………......................2 1.1.2 Credit card processing evolves ..........................................................................2 1.1.3 Consumer Attitude.............................................................................................3 1.1.4 Penetration of Credit Cards................................................................................3 1.1.5 Latest trends in market
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ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School‚ Panjab University CERTIFICATE This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur‚ student of MBA Marketing‚ under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has
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Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it
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Laptops vs. Tablets Laptops and tablets have similar features‚ whoever they differ in their mobility‚ storage capacity and price range. When laptops first became available to the public they were in high demand a lot of consumers wanted one of these new computing devices. Laptops were interesting because of their flexible mobility and similarity to the desktop‚ with a lot of the same features but you could move around with these devices. Laptops were the new technology until a new device slowly
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D-82‚ Malviya Nagar‚ New Delhi-110 017 (Code No.1640) NIPSTEC COMPETENCY MAPPING IN HCL COMNET LTD (A Subsidiary of HCL Technologies) PROJECT By Project report submitted in partial fulfillment of the requirements for ‘Master of Business Administration’ Distance Education Wing‚ Syndicate House‚ Manipal-576 104 1 I hereby declare that the project report entitled: COMPETENCY MAPPING IN HCL COMNET LTD Submitted in partial fulfillment of the requirements for the degree of Master
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* Code of ethics statement:- HCL Core Values: * To uphold the dignity of the individual: In line with HCLT ‘s “Employees First” philosophy‚ wherein employees are the organization main focus‚ they place significant emphasis on the respect and dignity of every HCLT employee. HCLT employees are empowered to drive innovation‚ transforming client engagements and markedly improving client satisfaction. HCLT believes in valuing employees as individuals (not resources)‚ upholding the dignity of
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The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do‚ and how to influence these decisions. Usually‚ consumer perception theory is used by marketers when designing a campaign for a product or brand. However‚ some people study consumer perception in order to understand
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Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company
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