management and workers‚ particularly groups of workers represented by a union. Industrial relations are basically the interactions between employers‚ employees and the government‚ and the institutions and associations through which such interactions are mediated. The relationships which arise at and out of the workplace generally include the relationships between individual workers‚ the relationships between workers and their employer‚ the relationships between employers‚ the relationships employers and
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[pic] [pic] [pic] 1.1 Background of the problem: Banking concept has been evolved since the rapid development of information technology. Nowadays almost all over the world‚ retail banking concept is well-orchestrated name which has indeed added a new feather to the gamete of banking lexicon. The introduction of retail banking in Bangladesh has led the banking industry to the doorstep of embryonic prospects and potentials. Consequently‚ several
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[pic] IQRA UNIVERSITY “Comparative analysis of consumer preferences for women clothing brands in Pakistan” Foreign brands Vs Local brand Consumer Behavior Research Project Report Submitted to: Shahnawaz Adil PREPARED BY: Jawaria Vohra 4533 (javeria.vohra@hotmail.com) Komal Sarwar 4172 ( komi.sarwar@hotmail.com) Mehwish fareed 4266 (m4mehwish32@gmail.com ) Huma sohail (humasohail90@gmail.com) Mariam Shahid (mariam-marry@hotmail.com) CHAPTER 1
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Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s Introduction (Nike’s Case Studies) a. Financial performance b. Employees c. Contract factories d. Nike branding 9. Methodology of
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UNILEVER PLC Unilever Company profile "By making and selling brands that meet people’s everyday needs‚ we have grown into one of the world’s largest consumer goods businesses." (Unilever Environmental performance report 2003(Unilever 2003) Unilever is part of the Unilever Group‚ which is owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC and has two global divisions‚ Home & Personal Care and Food. Through an equalisation agreement‚ they operate as a single unit with
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QUESTION 2 How would you classify the Starbucks product using the marketing consideration for a consumer product? What individual product decision has Starbucks made? A product represents "the heart of an organization ’s marketing program". Without a product‚ there were no price‚ design‚ target market‚ marketing mix‚ promotion strategy etc. simply‚ there were no business. Starbucks products can be defined as "Convenience Products" because there are "relatively inexpensive" and "limited shopping
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PROTECTING CONSUMER INTERESTS UNDER COMPETITION LAW ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED TO: THE COMPETITION COMMISSION OF INDIA UNDER THE GUIDANCE OF: DR. VIJAY KUMAR SINGH DEPUTY DIRECTOR (LAW) SUBMITTED BY: SHUBHANGI GOEL ILS LAW COLLEGE PUNE. ____________________________ COMPETITION COMMISSION OF INDIA NEW DELHI OCTOBER 2012 Protecting Consumer Interests under Competition Law ACKNOWLEDGEMENT I would like to take this opportunity to thank all
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Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report‚ it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies‚ Micromax has been able to differentiate itself from the competitors through innovation and
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EXECUTIVE SUMMARY The United Arab Emirates is seeing a more cosmopolitan‚ consumer-oriented lifestyle evolve‚ buoyed by oil revenues‚ massive infrastructure development‚ and a growing multinational workforce. The U.A.E. is a federation of seven states‚ or emirates‚ bordering on the Arabian Gulf and surrounded by Qatar‚ Saudi Arabia and Oman. Together‚ Abu Dhabi‚ Dubai‚ Sharjah‚ Umm al-Qaiwain‚ Fujairah‚ Ra’s al-Khaimah and Ajman occupy 83‚000 square kilometers with 700 kilometers of coastline
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Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less "trendy" than teenagers from other
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