September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as well as to achieve the organization ’s objective. Green marketing is inevitable for
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Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
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It not only helps in saving time and human effort‚ but also simplifies the access to information and brings people together from different places. The galloping development of technology has no doubts bringing benefits to average people’s life. Diverse high-tech gadgets applying the latest technologies therefore have emerged. Consumers integrate those high-tech gadgets into their daily life. Nowadays‚ high-tech gadgets are an integral part of the life of mankind. Smartphone is one of the most
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Consumer Preference for Coffee Product Attributes in PPALMA‚ North Cotabato‚ Philippines Author: Michelle Ragocos-Ortez College of Business and Accountancy‚ Southern Christian College‚ Quezon Avenue Poblacion 5‚ Midsayap‚ North Cotabato‚ 9410 Philippines Email: mish_ragocos@yahoo.com Tel: +63 929-187-2390 Co-Author: Ms. Mary Pleasant Natural Resource and Environment Management‚ 1910 East West Road‚ Sherman Lab 101‚ University of Hawaii‚ Honolulu‚ HI 96822‚ USA Email:myounkin@hawaii
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Case Study 1 : 1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? A: IKEA is a global brand with thousands of stores around the world. It is successful because it provides unique value proposition to its customers-sophisticated design at extremely low price. IKEA procures its raw materials from multiple of companies around the world and thus it can save a lot of money and charge low price to the customers. Though IKEA is a Swedish
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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INTRODUCTION The design of the product to be manufactured and the specification of which manufacturing process to adopt are critical considerations for the productions and operations managers (Banjoko‚ 2009). Product and process technology is rapidly evolving. Competition is becoming more and more globally based. Customers are emphasizing improved quality and reliability‚ but reduced defense spending requires an emphasis on value and affordability. This dynamic and challenging environment requires
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IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented
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fashion design originals - "knocking off" or "affordable interpretation‚" depending on your point of view - is a practice that designers may have grudgingly accepted in the past‚ when less expensive copies took some time to reach stores and only those consumers who could afford the designer-label originals could be the first to follow a trend. This practice is costing designers greatly as more advanced technology makes it possible to see high-quality copies appear in stores before the original has even
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