SUMMARY – Estelami Hooman (2007) “Marketing Financial Services”‚ Dog Ear Publishing Ch8 Segmenting – requirement for successful MFS * breaking down of a market into smaller groups of consumers based on their needs efficiencies in mkt activities * unique: abundance of individual data and resources * process: 1. collecting data 2. using market segmentation tools (computer driven‚ cluster analysis) 3. customer targeting 1. internally collected data (customer demographics‚ life stage
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product marketing and product marketing ethics • Related problems and determination of the marketing ethics and product marketing ethics • Most visible and actual ethics problems in the area of product marketing Identification of adequate customer protection in the European Union and in the • Slovak Republic consequently. 1. The Theory “Due Care” to Customers At the beginning it is important to describe the basic principles of the known theory due care to customers. Its fundamental content is responses
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The importance of Confidentiality and Data Protection for home based childcare Childminder must handle all information that she has on the child as confidential and should be shared only with the child’s parents and the child. It is essential to handle data about children and families in a confidential way‚ due to that they have a legal right to privacy. It is equally important that information should not be passed on without written approval of the parents or carer‚ because they have the
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misrepresentation‚ false advertising‚ tied selling and other acts that are declared unlawful by statute. It can also be referred to as deceptive trade practices. Purpose The law of unfair competition serves five purposes. * The law seeks to protect the economic‚ intellectual‚ and creative investments made by businesses in distinguishing themselves and their products. * The law seeks to preserve the good will that businesses have established with consumers. * The law seeks to deter businesses from
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of practise‚ including those that are subject related.The equality Act (2006) reconizes inclusiveness by respecting the right of learners to attend and participate‚regardlessof the gender‚race‚ethnic origin‚religion‚disability sexual orientation or age. Other relevent legislation includes The Disability Discrimination Act (1995)‚ The Sex Discrimination Act (1975)‚ The Race Relation Act (1976) and The Health and saftey at work Act (1974) "Learners are entitled to learn in a safe and healthy environment"
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medium of exchange. Money acts as an intermediate in the exchange process‚ it is called a medium of exchange. 1. It is also acceptable to anyone at any point of time. Thus money can act as a store of value for individuals 2. It is universally acceptable and hence can be exchanged for other commodities very easily. 3. Money in a savings account in some bank you can earn interest on that money. 4. Wealth can be stored in the form of money for future use. 5. Money also acts as a convenient unit of account
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sell to consumers. They are manufacturers that take raw material and use a manufacturing process to turn them into finished products. eg; Tayto takes potatoes and turns them into crisps Consumer - person who buys goods/services from an entrepreneur for his own personal use. Consumer provides entrepreneur with a market for her product and thus a profit. Also provide market research info by telling likes and dislikes in a product. Entrepreneur can use this info to make products consumers like‚ thus
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2. Explain any 4 functions of stock exchange. 3. “SEBI performs various protective functions” explain any four such functions. 4. “A good leader should have certain qualities” explain any six such qualities. 5. Explain the following consumer rights:- a) Right to be heard. b) right to safety c) Right to be informed. 6. “Price of a product is determined by many factors” explain any five such factors. 7. What is meant by working capital? Describe any four factors which affect
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7. What is the minimum amount of a treasury bill? 1. 8. What is bridge financing? 1. 9. Mention the purpose of public relation? 1. 10. What is brand name? 1. 11. Name the apex institution under consumer protection act 1986 1. 12. The earlier approach of caveat emptor which means” let the buyer be aware of” has now been changed to. 1. 13. What does mental revolution imply in scientific management? 3. 14. Name and explain the important
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purpose. Hence‚ the complainant is not entitled to be regarded as a consumer and the complaint petition filed by him was not maintainable before the State Commission and the complaint petition was dismissed. The National Commission‚ however‚ observed that their order does not preclude the appellant from pursuing his remedy by way of ordinary civil suit. Principle of law dealt in the case: Consumer protection act‚ It defined the consumer under Section 2(1)(d) that any person who buys any goods or consideration
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